If you want a good rundown of the battle brewing between Qualcomm and TI over digital video, check out this article in the MIT Technology Review.

Both Qualcomm and TI are pushing technologies that they believe will make watching television on your cell phone as natural as talking on your cell phone. Qualcomm is pushing MediaFLO while TI is pushing DVB-H. Qualcomm says MediaFLO does a better job of managing power consumption, probably because they recently acquired a company that produces video display technology that is power efficient.

But the larger issue, of course, is how quickly consumers will modify their behavior to incorporate cell phone TV.

My question is this: Let's assume people do embrace cell phone TV and are prepared for pay a premium for it. As a customer, I would prefer to pay a small additional fee to have the cable content I already pay for at home available to me on the road rather than paying a presumably larger fee to a cellular carrier for the same content. Where will the cable companies fit amidst all of this?

In the meantime, keep your eyes on MobiTV and Alan's camera phone report.