TOTAL EXPERIENCE explores designing for experience: its theory, its practice, and how designing for experiences affects us socially and in our personal lives.
CO-AUTHORS
BOB JACOBSON is fascinated by the experience of experience. A planner and technologist, Bob has a Ph.D. in Urban Planning & Design from UCLA. He's been a policy researcher, technology CEO, science writer, and consultant. As a Fulbright Scholar, he studied cellular telephony's impacts on transborder communities in the Nordic Arctic Circle. Bob edited Information Design (MIT Press 2000) and is now writing a book on the theory and practice of creating edifying, transformative experiences.
PAULA THORNTON says, "Understanding human behavior (economics), optimizing interactions (design) and facilitating conversations (markets), are the means to achieve strategic differentiation. This is the focus of our discipline. It is not a 'nice to have'‚ and is not, like documentation once was, an afterthought. It is the means by which to start a strategic discussion and the means by which to drive a tactical initiative. All design should be evidence-based."
Season's greetings to everyone! The TE Team wishes you the very best in 2005.
You may have noticed a slowdown in our postings. That's because we're taking a break from the hectic pace of late 2004 which affected each of us -- and so is much of the experience design world.
We're continuing to scan the frontiers and will be posting again with greater regularity as the new year approaches and finally arrives. In fact, our articles are going to be even better: more hands-on, more first-person by significant EDs, and more critical commentary.
Thanks for your loyalty to our conversation and please continue to tune in. Set your RSS readers for BUZZ!
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