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Alex Williams Alex Williams
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Matt May Matt May
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Nicole Simon Nicole Simon
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Roland Tanglao Roland Tanglao
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Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at bestkungfu.com, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at gmail.com.

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

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Podcasting

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October 13, 2005

Motorola to engage with listeners

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Posted by Nicole Simon

and just announced a three month partnership. Motorola will not only advertise on the TPN sites and podcasts, but also "offer podcasts with senior Motorola executives on a number of topics from handset design to mobile music".

It is interesting to see that it does not stop by simple advertising:

Motorola intends to use the TPN sponsorship to promote the ROKR, as well as other upcoming handsets, and also to position the edgier side of the Motorola brand. Motorola will give podcast listeners the opportunity to interact with Motorola executives by allowing them to submit their own questions to be posed in upcoming podcasts.
Classical advertisement forms (like for example in radio) do not work as well in podcasting, but this kind of interaction might be a good model for advertising the smart way.

Comments (3) + TrackBacks (0) | Category: Announcements


COMMENTS

1. Cameron Reilly on October 14, 2005 01:25 AM writes...

Hey Frau Simon! You're writing for Corante now? Sweet gig. Well done. And thanks for the coverage, you rock. :-)

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2. Nicole Simon on October 14, 2005 04:55 AM writes...

I expect regular reports on those Motorola podcasts on your blog, Mr. Reilly. ;)

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3. Stan Sorensen on October 17, 2005 11:56 AM writes...

This is good news. It validates the view we and others have taken that there is a business in podcasting. Companies will start to realize the value of podcasting and will create alliances with aggregators to offer specific content. Subscription and paid premium content is next.

Also, if you look at the Moto site you'll see a teaser for an announce on podcasting on the ROKR. Validates what we've been doing with Mobilcast, but we take it to the next step by doing our stuff over the air.

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