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Alex Williams Alex Williams
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Matt May Matt May
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Nicole Simon Nicole Simon
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Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at bestkungfu.com, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at gmail.com.

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

Podcasting

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August 01, 2005

Fox Broadcast Takes A Different Path

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Posted by Alex Williams

head_foxcast.gif
Fox Broadcasting is podcasting. But to set itself apart, the network is distancing itself from the "podcasting," term, instead using its own brand to start what it calls: "Foxcasts."

If Fox followed the practice of most media companies and simply re-distributed their shows as podcasts then there would be no reason to instill their brand into podcasting.

But it appears they plan to do more. Starting August 29, Fox will include exclusive material, similar to the premium they offer in their DVD box sets. Not surprisingly, the podcasts will be used to promote the DVD's. On September 19, Fox will offer a recap of the entire season for such shows as Arrested Development for listening before the new season's launch.

For now, the Foxcasts are pretty dull. The Lost Remote puts it well:

But don't get excited just yet. I listened to The Simpsons "Foxcast" and the announcer just rambled through what happened on the show in a little over a minute. Borrrring. But Fox promises exclusive cast interviews and other expanded audio content in the future.

If they do follow on the promise of exclusive interviews and offers such as pre-series recaps, then the Fox strategy seems to make more sense.

They'll be creating original work to supplement their shows. That's not exactly ground breaking but it is using this new distribution medium a bit more creatively than the other big media players.

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