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August 17, 2005
T-Mobile and The Wall Street Journal want you to pay for online content (one way or another)
Posted by Dominic Basulto
On the back pages of The Wall Street Journal yesterday, there was a half-page, full-color ad announcing a new collaboration between T-Mobile and the WSJ: "T-Mobile HotSpot Service Now Includes Complimentary Access To The Wall Street Journal Online."
Here's the pitch:
"T-Mobile HotSpot customers have always been an intelligent bunch. And now they’re even smarter — with complimentary access to The Wall Street Journal Online from the comfort and convenience of any T-Mobile HotSpot location nationwide... Login to the T-Mobile HotSpot Wi-Fi network from any of our 5,700 nationwide locations and enjoy complimentary, full access to The Wall Street Journal Online for a limited time."
The fine print indicates that the offer is good through January 31, 2006.
It's an interesting concession to Internet users, the majority of whom believe that Wi-Fi should be free and that online content should be free. The deal between T-Mobile and the WSJ basically says that you can have one free, but not both.
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