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April 04, 2005

The CIA discovers the iPod Shuffle

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Posted by Dominic Basulto

Buried in the middle of a story about a CIA recruiting session at NYU that was broken up by anti-war protestors: "The event – which was scheduled to include speakers from the CIA, a dinner, and a raffle for prizes such as an iPod Shuffle – was organized by students in an NYU marketing class whose classwork for the semester is to market the CIA to their peers at NYU."

One takeaway lesson, of course, is that the CIA is having such a hard time marketing itself to students that it has turned over the future of its marketing campaign to a bunch of B-school marketing types. (Each project team at NYU had a $2,500 budget) The other lesson, sadly, is that people will do just about anything for an iPod...

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