Yahoo ready to take on Google's Adsense. Corante New York:

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This, the first of our regional blogs, is authored by the technology and financial journalist Dominic Basulto. Dominic is a New York native, has been a senior editor at Corante since day one and has written for a number of online and offline media companies. Send tips or story ideas to: basulto@gmail.com.

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Here we'll report daily on the latest tech and business developments in New York City. Impossible we concede: comprehensive coverage of the city's every story. What we hope you'll find: tips, tidbits and perspectives you won't find elsewhere. As well as unique insights, original interviews and more that should be of interest to New York's vibrant community of technologists and those who track, invest in and report on them.

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March 09, 2005

Yahoo ready to take on Google's Adsense

Posted by Dominic Basulto

SiliconValleyWatcher breaks some news about Yahoo that could be good news for small publishers everywhere: "Yahoo, through its advertising network Overture, is testing "YPN" a competitor to Google Adsense -- the hugely profitable advertising network."

According to Paid Content, YPN stands for "Yahoo! Publisher Network". A link found on the Yahoo site explains: "To support the publishing community, Yahoo! will be introducing new products and services-including publishing tools, advertising products and access to our Yahoo! audience. Our products will leverage the Yahoo! network to provide the most value for small publishers..."

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