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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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August 04, 2005

Dumb Predictions

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Posted by Dana Blankenhorn

market research.jpgTwo really stupid predications crossed my desk this morning. (The image is by Katie Guenther. From the University of Vermont.)


  1. Laptops are about to be replaced by mobile phones.
  2. Mobile phones are going to take the music download market from the iPod.

While a straight look at technology and the desires of consumers could lead you to these conclusions, they're dumber than dirt.

Let's start with the first one.

Even if people start leaving their laptops at home, laptop sales are not threatened by mobile phones, because laptops are replacing desktops. It's basic ergonomics. Where does your lap go when you stand up? If you're standing, or walking, you can't use a laptop, you have to use some sort of handheld device. As PDA functionality moves into phones, as the two markets merge, then, yes, phones become the handheld of choice. But that doesn't mean they replace laptops. It means they replace PDAs.

Now for the second prediction.

It's pure carrier FUD.

Cellular carriers continue demanding control over the user experience when you're using a phone. This hasn't changed, and consumers know that.

Consumers, meanwhile, demand control over their music experience. It's not the iPod form factor that makes the difference. It's the lighter DRM of Apple's iTunes store, and the feeling that Apple is trying to be on your side.

The question isn't, phone or iPod? The question is, cellphone store or iTunes? That's an easy question to answer, and it's going to remain easy to answer, so long as carriers demand a big cut of the revenue, acting as another middleman in your music transaction.

When you buy from iTunes, the only folks involved in the sale are the store and the supplier. The ISP isn't sitting there demanding a cut.

When you buy over a phone, the cellular carrier is demanding a cut. A big cut. They're also laying on a heavy DRM that won't let you take that song and put it, say, on your PC, or on your iPod.

So where are you going to buy your music from?

This is something market analysts know in their guts, but won't report to the public or the media, because it's not what they're paid to do. They're paid by their clients, and since Apple is doing fine it doesn't need to buy their services. Cellular companies do.

The market research companies are carrying the carriers' water, and in the process they're corrupting themselves. They're selling their credibility to clients, so the rest of us have no need to believe them.

Comments (3) + TrackBacks (0) | Category: Business Models | Business Strategy | Consumer Electronics | Futurism | Investment | Telecommunications | cellular | computer interfaces


COMMENTS

1. Lyle Clarke on August 4, 2005 05:05 PM writes...

Just a thought. What do you call a laptop sitting on a desk? A desktop. It is not just a matter of ergonomics. It is also a matter of what is being used for what, and where.

If my smartphone lets me read my entire blogroll via bloglines, whenever and whereever I want, then yes indeed, the mobile in this instance can be said to be replacing the desktop/laptops. Same goes for e-mail, instant messaging, and a host of other traditional desktop applications that run just as well or better on a smartphone.

So I think that the prediction is not so silly. While laptops are replacing desktops for many tasks. Mobiles will be replacing *tops for a lot of things, as well as coming with new applications.

Cheers
Lyle

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2. Thuktun on August 4, 2005 06:05 PM writes...

Perhaps the "notebook" moniker for the things makes more sense than "laptop"? I'm seriously considering getting a portable computer for my wife if we finally upgrade her aging non-portable desktop, but I doubt she'd really use her lap most of the time.

("Notebook" doesn't really seem to fit, though, and "portable" sounds too vague.)

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3. Espen Andersen on August 10, 2005 06:51 AM writes...

Dana,
on mobiles and music: Yes, you may be right when it comes to the US and the rather weird marketing models the cellphone companies pursue there. In Europe and Asia, where the real innovation in cell phone applications take place, the situation is quite different. The link between carrier and terminal is not that firm here. And the competition is fiercer, so innovation becomes more important - there are, for instance, a number of companies exploring cellphone/MP3 players with WiFi functionality made by no-name manufacturers from China. So I think, over, say, the next 3-4 years you will see a de-layering of the services in the cell-phone stack and music downloading and listening (legal or not) becoming an important use of cellphones.

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