That headline could have been written about me. (But let's see if I can't make it up to you right now.)

It's the oldest dodge in the blogging world. You call another reporter lazy in order to cover up the fact you haven't looked at a story.

The usually-reliable Rafat Ali (right) did just that this week in his PaidContent, calling out The Guardian's Emily Bell for her skeptical take on Rupert Murdoch's $580 purchase of Intermix.

Just how lazy is that? Click below and find out.

As readers of this blog know, Murdoch paid big for a two-year old site, in hopes its managers can work some magic on the rest of his Internet holdings. What you may not know is that Intermix doesn't even own all of MySpace, the asset that Murdoch is buying. They own 53%. The Mercury-News' Silicon Beat, which is on top of things, says Intermix is buying the rest of MySpace for $69 million.

What does this mean? It means that Murdoch is really paying roughly $430 million for an adware company (once called eUniverse) and three guys. Those three guys are MySpace co-founders Chris DeWolfe Tom Anderson, and CEO Richard Rosenblatt, who joined them last year. Only DeWolfe and Rosenblatt have committed to joining Fox after the merger. Rosenblatt's great ideas? According to his own autobiography on the Intermix site, iMall and GreatDomains.

Bell's article points out some past failures by major media players -- AOL, About.Com -- and calls it "something of a backside-covering operation." Ali, for his part, calls Bell naive. "Everybody and their mother in law wanted to buy MySpace."

Well, yeah, maybe for $150 million. But Murdoch spent $580 million. And neither of you two birds asked what the rest was for.

I think Murdoch just got hosed, not that there's anything wrong with that. Adware is a losing bet, with a whole industry dedicated to fighting it, and legal guns trained on it. DeWolfe and Anderson don't need the aggravation of being News Corp. executives. DeWolfe lives in Beverly Hills and told a recent "PowerPlay" conference that everyone there needed an online profile, something he doesn't have. Anderson (left, from Wikipedia) is a UCLA English major who got lucky in programming. Rosenblatt's iMALL was a joke which he sold to Excite/AtHome during the first dot-boom, while Great Domains was a speculator now owned by Verisign.

And Rupert Murdoch is handing his Internet future to these guys? Something tells me that in a few years Ted Turner is going to be giving Murdoch a condolence call. "It's OK, Rupert. It happens to the best of us. These Internet guys are sharks!"