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July 18, 2005
ICE: Accelerating Moore's Law of Training
Posted by Dana Blankenhorn
As regular readers here know, there is no Moore's Law of Training.
Training, learning, adaptation -- call it what you will -- must happen at its own pace. This is why the productivity boom arising from the 1990s IT spending boom didn't become apparent until this decade.
But there is a way to accelerate Moore's Law of Training (which doesn't exist) -- publicity. If a good idea, an obvious use of existing technology, is heavily publicized, it can spread very, very quickly, and provide real benefits.
ICE is just such an idea.
ICE stands for In Case of Emergency. The idea was dreamed up by an English paramedic. If mobile phone owners put ICE in front of the numbers within their mobile number collections, emergency crews might know who they should call In Case of Emergency, when you're laid out and can't speak.
Personally I might have preferred AAICE, so such numbers rushed to the top of your directory, but ICE itself is quite, quite nice. It costs you nothing to do, and it may save your life.
So go ICE yourself right now.
Comments (1)
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Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
1. Brad Hutchings on July 18, 2005 04:52 PM writes...
Speaking of press bias from the previous post, this is geek bias gone totally awry. While you wouldn't like to be the first guy whose paramedic isn't in on the little secret, you'd probably love to be his attorney. How long until someone sues because someone wasn't hip to the ICE protocol?
This is all because someone decided to be too cute by half in forming their idea virus. Even my old bare bones phone can hold "EMERGENCY" as a label. But no, some geek wants to have an acronym. Actually, the inventor wasn't a geek. He enjoys golf, swimming, music, and motor sports. This ICE protocol totally user unfriendly. Guaranteed, this will kill a whole bunch of old people and we won't figure it out until it's too late. If you spread this, you'll be complicit in killing old people.
And geez Dana... Didn't you know that AAICE is already taken for people who fall off the wagon? You're s'posed to put the name and phone number of your frat brother so they can bring you a chaser.
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