Corante

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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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Moore's Lore

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July 05, 2005

Antitrust: It's the Process, Stupid

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Posted by Dana Blankenhorn

broadcom chip.jpgGiven the direction of antitrust law recently I was surprised to see the recent suits by AMD and (more recently) Broadcom. They left me scratching my head.

But there is an answer to my quandary.

Antitrust has become a process. It's not a goal, but a weapon in the business war.

The idea that Qualcomm has a monopoly in the mobile phone industry is laughable. It may abuse what position it has, charging chip makers like Broadcom the equivalent of an "intellectual property tax" in areas which use CDMA (and its variants). But GSM is the major world standard. It would be like calling the Apple Macintosh a monopoly.

The Broadcom antitrust suit comes right after it filed a patent suit against Qualcomm, accusing it of violating Broadcom patents regarding delivery of content to mobile phones.

The first shot didn't open up the Qualcomm ship, maybe the second will. All lawyers on deck!

Any patent or antitrust suit requires an enormous amount of expensive legal help and executive time to defend. It also costs money to prosecute, but when you're trying to force open a business relationship you might mentally call this a marketing expense. For the defense in such suits the expenses come right off the bottom line. Thus the idea is not to win in the court, but in the boardroom, to force an agreement on your terms through the deployment of lawyers.

I frankly find this to be very abusive. It's true that, in terms of market cap, Qualcomm is worth five times more than Broadcom. But Broadcom is worth over $10 billion, which may be my ultimate point.

It's not personal. It's not even principle. It's business.

And if a smaller American company came to either of these two outfits, with a better mousetrap and the intent of competing, either one or both would send out lawyers to squash them.

This limits the ability of new American businesses to compete, either in this market or the world. It's what the antitrust laws were designed to prevent.

But these days, that kind of abuse is just business.

Comments (2) + TrackBacks (0) | Category: Business Strategy | Consumer Electronics | Economics | Futurism | Moore's Lore | cellular | law


COMMENTS

1. Yousuf Khan on July 8, 2005 10:06 AM writes...

Well, even if the Broadcom/Qualcomm suit is a little hard to justify as an antitrust case, the AMD/Intel case is much more clearcut. It would be hard to call Intel anything other than a monopoly.

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2. Jesse Kopelman on July 8, 2005 02:16 PM writes...

The thing you are missing with Qualcomm is that they do have a 3G monopoly. Whether you do CDMA2000, UMTS, or FoMo you are using CDMA and Qualcomm has the crucial IP for any CDMA solution. This is why there is all the interest in OFDM (it is not like it is new technology), no one has any crucial IP (although one Canadian company claims they do).

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