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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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April 11, 2005

Today's Big Lie: Spam Is OK

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Posted by Dana Blankenhorn

spam.gif Today's big lie is a misinterpretation of the latest Pew Internet Survey. We think spam is no big deal.

(The great-tasting pork-shoulder-and-ham concoction from Hormel pictured to the left is still a very big deal in Alaska and Hawaii. They love the stuff.)

"Email users are starting to get comfy with the spamvertisers" claims Silicon.com. Internet Users Unruffled by Spam, says TopTechNews. Internet users more accepting of spam, says Forbes.

Well, nonsense. (I would use stronger language, but I want everyone to get the point.)

Here are some facts from the same study. Barely half of us now trust e-mail, down 11% from a year ago. Over one-fifth of us have cut down our e-mail use because of spam, just in the last year.

As for the rest...users have learned to deal. We have spam filters. I use Mailwasher. We don't get as much as before because more of it is being stopped at the server level.

That doesn't mean we like it. And it's deliberately misleading to say it is. It's like the battered wife syndrome. Why doesn't she leave the jerk? Why don't you just go offline?

It's the same question with the same answer. You find ways.

But if someone would finally arrest the batterer and throw his butt in the slammer for a good long time she'd learn to be grateful.

Which reminds me...

I fully expect lawyers for convicted spammer Jeremy Jaynes (right, from Mugshots.com) to use this poll in a plea for mitigation on his nine-year sentence, assuming their other appeal claims fail. (They say that could take four yeras.) And it would be a crime, committed by journalists, if that succeeded.

Jaynes, by the way, now says he's "getting out of e-mail marketing." Here's some news for you, buddy -- you were never in it.

Comments (1) + TrackBacks (0) | Category: Internet | Politics | ethics | law | personal | spam


COMMENTS

1. Bill Franklin on April 12, 2005 07:52 AM writes...

Bravo! You made the same point that I have been trying to get other to see about the Pew study. The survey results are flat because while spam is up 400%, that has been balanced by filtering (of various degrees of effectiveness) by some, while unprotected users are just getting creamed by spam. The sad fact is that the study doesn't get to the fact that there are great solutions out there and hence no one needs to suffer.

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