Corante

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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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March 25, 2005

$465 Million For A Trade Secret?

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Posted by Dana Blankenhorn

A Santa Clark court has ordered Toshiba to pay Lexar $465 million essentially for violating a non disclosure agreement (NDA).

Some accuse me of not caring about copyright or patent rights. This is neither. It's a trade secrets case. But this is a righteous bust.

The individual responsible for all this, according to the court, was Toshiba employee Hideo Ito. Ito joined the board of Lexar, then a raw start-up, in 1997, and leaked its trade secrets for flash memory not only to his employers but also to SanDisk, the leader in the flash memory field.

Why is this a righteous bust? Because small outfits like Lexar have to align with big outfits like Toshiba in order to take on large rivals like SanDisk. It's the only way they can reach the market. If that confidence is not secured then small companies never have a chance.


It's also righteous because, in this case, Lexar really did have a multi-billion dollar idea.

The flash techniques Lexar pioneered are now at the heart of flash devices used in digital cameras, game players, phones -- just about everything we buy. They are important to the mobility revolution as the hard disk in the iPod. Given the size of the market, and given the fact that, thanks to Ito's betrayal Lexar was about to go under, one could even argue that Toshiba got off cheap.

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