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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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February 28, 2005

Girl Scouts, Kidneys and Slippery Slopes

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Posted by Dana Blankenhorn

Back when e-commerce was new, some Girl Scout troops decided to get a jump on their neighbors by offering their wares online.

The national organization successfully snuffed out this form of e-commerce. Check out Google on any keyword relating to the cookies (which go on sale soon in your neighborhood and mine) and you won't find any outlets.

The Girl Scouts got away with this restraint of trade because, frankly, it wasn't fair for the non-savvy girls to see money flowing only to those whose parents knew the online ropes. Money raised from sales is shared, after all, between the national organization, the local troop, and its community organization.

What does this have to do with kidneys? Plenty.

The United Network for Organ Sharing and the American Society of Transplant Surgeons have rules similar to the Girl Scouts, and for similar reasons. They don't want people buying-and-selling organs, and they don't want to take a single step down the slippery slope leading to that.

Such as advertising your need for an organ, as Alex Crionas did. An MSNBC story on the case gave short-shrift to the dangers, featuring instead a big picture of Crionas and the man who agreed, through Crionas' Web site, to donate one of his organs.

At the end of the MSNBC story, it's casually thrown out that Crionas has transferred his records to another organization "that has no problems with" how he got the kidney he needed. No mention of the organization's name, or how they came to this conclusion. No real discussion of the issue, in fact.

And thus, with a picture and a little editing, journalism pushes us down yet-another slippery slope....all the way to the bottom.

Comments (1) + TrackBacks (0) | Category: Journalism | e-commerce | ethics | marketing | medicine | online advertising


COMMENTS

1. Brad Hutchings on February 28, 2005 02:02 PM writes...

Sounds like competition doing its magic. I am happy to hear that Crionas gets to have a new kidney. I am sure that under the current regime (where it is illegal to sell organs and delegated to NPOs to match donors and recipients), a lot of healthy organs get left on the table. It is funny how the doctors who perform the surgeries are allowed to get rich, but the suppliers of the raw materials aren't.

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