Everyone sees events through the prism of their own knowledge and expertise.

Rob Frankel (right, from his Web site) sees the fall of Carly Fiorina as a failure to understand branding.

The H-P brand is about teamwork, Frankel writes, but Carly transformed it into executive fiat. The brand became Carly, not the team spirit that built the company.

For me this is the money quote:

Notice a pattern here? Ebbers at WorldCom, Eisner at Disney, Fiorina at HP, Lay at Enron....the list just keeps on growing. And it isn't going to stop until Wall Street wakes up and notices that the CEO's who know branding are the keepers. That's why you never see FEDEX playing musical chairs in the executive suite. When FEDEX merges or acquire, they buy companies that build their brand, which is why their acquisition of Kinko's made so much sense.

Brands that last aren't based on individuals. They're based on teams, and the value those teams give to you as a customer.