Samsung is getting a little ahead of itself.
Phones you dial by twirling them around, phones with hard drives, phones that take dictation. Phones that play movies, phones with intelligent vibrators, phones with VOIP.
And what do they get for all this effort? Profits for the quarter were actually down, with the phone and flat panel units taking the blame.
What's wrong with this picture?
What's wrong is there's no coordinated strategy.
Samsung doesn't have a Clue as to what consumers want. It's throwing things against the wall and hoping some of them stick. Many do, with the press. But, despite what we write, we don't count.
Customers count. And carriers count.
Samsung needs to do more research on what consumers want, and it needs to sell a vision to carriers so that when they stock Samsung gear they have confidence it will increase their profits.
There are a ton of American marketing executives with the chops to handle this research and strategizing. Just import some to Korea, get them to work on the studies, and watch your profits soar.
There's nothing wrong with Samsung a little American ingenuity couldn't cure.
"intelligent vibrators"
This may be a threat to the future of the human race . . . and you're worried about RF exposure!
Permalink to CommentMaybe you should take a look at the Edward DeBono work in this area("Serious Creativity" and "Im Right You are Wrong" would be a good start.) He compares the "market research" driven western approach with that of asian(specifically Japanese) businesses. These organisations do almost no market research and have a hit rate of about 20%, where as western businesses do *a lot* of market research and have a hit rate of ......20%.
He has a couple of nice rice-cooker and multi-CD-player boom boxes that on the face of it seem irrational but were great successes.
Basically he's saying (and I can see his point)*ONLY* the market knows and you should spend *all* your market research dollars on product development instead.