When editor Nick DePlume is served with his copy of Apple's lawsuit against his site, ThinkSecret.Com he should ask for an extra copy...on thick stock he can frame.
That's what I would do in his shoes.
If you haven't heard, Apple Computer Corp. gave DePlume's little site the best diploma a journalist could get the other day -- a lawsuit. Rival journalists put up a headline that Apple was "running out of patience with rumour mill web sites."
But if these are just rumors, if there is no truth to them, why the legal paper? Hmmmm? Who needs to file papers to squelch lies? (And we'll know the truth one way or another in a week or two anyway.)
So what's Apple up to? According to ThinkSecret:
- A sub-$500 version of the iMac'
- A new flash-based iPod (which usually comes with a hard drive);
- A replacement for Microsoft Office called iWorks; and
- A new version of the operating system code-named Tiger.
Congratulations, Nick! Check out our blogroll for a little more love. Little graduation present.
Uhm, if the people who spilled the beans did violate their NDAs (as it seems obvious that they did), then shouldn't they be fired? They are divulging trade secrets that they agreed not to divulge, right? I'm all for free information but I can wait a week or two or three for it.
~T
Permalink to CommentWhat's silly about this is that the leaking of said trade secrets so close to MacWorld really only serves to garner a ton of free press for Apple. Their business right now is as much about hype as it is product -- the iPod is great, but what sets it apart from Rio and Creative is as much buzz and cool as form and function. Steve-o and company are raking in the free media now thanks to all the rumor sites. Instead of suing Nick, they should be thanking him. Then again, maybe the lawsuit was a calculated move meant to garner even more attention and not really to shutdown the rumors. Either way, it's ridiculous. Almost as ridiculous as my taking the time not only to read about it, but to write this as well. On my iMac, nonetheless.
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