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Moore's Lore

December 28, 2004
Year of Mobile IntegrationEmail This EntryPrint This Entry
Posted by Dana

We're in the midst of a transition. Mobile phones are becoming integrated with the rest of the computing world. (Crystal ball courtesy this great site on psychic phenomena, reminding all of the need for skepticism.)

It's the best of times. It's the worst of times.

It's a time of exciting new products. It's also a time of wholesale confusion.

Mainly it's a time when network owners are trying to re-do history, to "get the Internet right," in a way that benefits them, to give vendors control over what people do with their technology.

That effort is doomed. We care no more for Little Brother, in the end, than Big Brother. The Internet didn't win-out over proprietary networks by chance. It was by design. Pass the bits and worry about the money later. Keep the inside as dumb as possible. Let the market sort it all out.

That was then. This is now. So what happens next?

  • You are going to have to get anti-virals and anti-spam tools on your phone next year. The question is whether you will buy this as software, from a company like F-Secure, or as a service from your carrier. Certainly it's in the software vendors' interests to "keep up the scare" on threats (which so far don't come in through regular phone calls), but in the long run this is going to be the carriers' market, because it's going to be their responsibility.
  • Today's newest smartphones are seen as PDA replacements. Making them into PC replacements will mean keeping more data on servers. The smart, cheap way to do this will be to use your home PC as a server, leaving it on while you're on the road, and consulting with it through your mobile. This is not the way carriers are going to sell it, of course.
  • Hotspots are going to morph into "hot zones," integrated networks that work across the Airport, the Mall, the office complex. A lot of people today think this means toll booths everywhere, connectivity for the classes and nothing for the masses. But the cost of providing this service continues to go down -- either profits explode or prices drop to the floor. Wherever competition exists, expect falling prices.
  • Competition will become the business value most worthy of protection, and the one most under threat. Real estate owners will decide they have the right to own 802.11 (they don't), and cities will consider this a franchise right they can sell (or their friends can steal). Where this succeeds places will become uncompetitive, surprisingly quickly. In the end it won't succeed anywhere.
  • 2005 will become a year of devices, because we don't really know what the market wants from mobility. By 2007, we'll have a clearer idea of what you want (probably everything) so you will see more valuable, combined, integrated devices.
  • Always-On will happen first through the cellular network. I once thought it would happen in the wireless LAN world, but the applications are coming out quickly (especially the medical ones) and they don't need as much bandwidth as I anticipated. Grandpa's going to get UnderArmor next Christmas, with some pleasant surprises woven into the fabric.
Now that you've heard from me, what are you expecting?

Category: cellular


COMMENTS
Brad Hutchings on December 28, 2004 04:08 PM writes...

I don't think "pass the bits and take the money later" is a sustainable business model now. At the high end, yes. We are seeing services like wireless broadband, and the trend is definitely to get higher speeds and more people. Verizon's plan is $80/month, works on one computer (which you could easily configure as a gateway and share via 802.11x if it's a Mac), and is limited to the major metro areas. $150 for the PC card. This is very niche -- I don't even know anyone who has this.

At the low end, there is too much squeezing going on to keep the wireless business sustainable AND accessible to the mainstream. Whether it be add-on services and features to the basic plan, overages, contracts -- they are designed to twist revenue out of everything. Most people aren't going to spend more than $40/month on their wireless phone.

As wireless broadband adoption increases, costs of delivery come down, more competition ensues, sure... it will come to dominate. But it's at the very start of the curve now and will take a good couple of years to take off.

Permalink to Comment
Jesse Kopelman on January 1, 2005 07:18 AM writes...

"Most people aren't going to spend more than $40/month on their wireless phone."

I don't buy that. First off, I think the average monthly bill is > $50 right now. Second, it is all about whether the service is worthwhile. How many people, like me are paying > $100 for cable + premium channels + internet to Comcast and their ilk -- quite a few I think. Third, as networks continue to get built out, the idea of going with only a mobile phone becomes more and more practical. What's a typical landline + LD bill look like these days, $60? Sure prices for specific services will keep coming down, but I really don't think $100 mobile bills will be hard for people to swallow if they are getting the services they want.

Permalink to Comment
Brad Hutchings on January 3, 2005 06:47 PM writes...

Forest through the trees Jesse. Your quibble only adds more support to my point that "make it free and open and collect money later" won't work now. As to the quibble... The demo with the most ubiquitous use of mobile phones and features (text messaging, etc.) is the very young -- teenagers to early twenty-somethings. They top out at $40/month a person and are usually part of a family plan. When I was a teenager, the arguments with my parents were about 1 am curfews. Now, it's about IM overages.

Permalink to Comment


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