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Many-to-Many

« Geoffrey Moore: The Role of Open Source Computing | Main | Open Source Innovation Practices »

April 8, 2005

Persistent Spam

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Posted by Ross Mayfield

Like many over the past few months, I have happily filled my aggregator with persistent queries from the likes of PubSub, Newsgator, Technorati and Feedster. At first it was ego surfing without leaving the couch. Now I'm creating lots of queries for even short term memes I want to track. There is a lot of buzz about

One of the many disturbing points a Spammer made when interviewed by Chris Pirillo was that they could even spam RSS. Chris said something to the effect of, "bullshit, there is an unsubscribe button." But when he explained that RSS provided perfect fodder for creating blogs that looked real, there was an Oh Shit moment. No need for scraping, blogging has structured it for you.

All this clicked for me recently when I noticed an uptick in stupid fake blogs in my pretty smart feeds (I am not linking to examples). All that persistence is pretty easy to use for spam. Of course, there will be countermeasures as with any spam war. An link-based reputation and confirmed ties beat the heck out of black or white listing. But it is a shame when social software is a victim of its own openness. When you have to sacrifice your peripheral vision for greater focus on nagging problems. Ah well, at least I can still subscribe to my friends, and some of them have time to filter for me.

Comments (2) + TrackBacks (0) | Category: social software


COMMENTS

1. Scott Rafer on April 8, 2005 10:43 AM writes...

Per the feedback to the Wired article yesterday, most of the blog spam is coming out of Blogger.com and .info so far. We're building a reasonably good blog spam profile and black list which we'll offer to try and constrain the problem.

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2. JamesJayTrouble on April 8, 2005 10:50 AM writes...

"An link-based reputation and confirmed ties beat the heck out of black or white listing."

I don't understand... Isn't the link-based reputation a white list?

Why don't white lists work?

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