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« issues of culture in ethnoclassification/folksonomy | Main | A Wiki Search Engine or Bottom-up Extortion? »

January 29, 2005

Folksonomy is better for cultural values: A response to danah

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Posted by Clay Shirky

danah’s great piece on cultural issues in folksonomy gets to a key piece of the debate, namely that we can’t talk about categorization issues like accuracy without also talking about the culture that created the categories. However, I feel a curious disconnect between her exposition of the issues and her tone. There seems to be skepticism about folksonomic tagging in her post (though possibly it is just the reflexive skepticism of the academy.)

In any case, I want to point out that, for almost all the issues she raises, those characteristics are worse, much worse, in formal classification schemes than in folksonomies in general, and folksonomic tagging in particular.

At the risk of running good writing through the sausage grinder (and re-ordering it to boot) her list of issues is broadly:

1. There are perspective problems (e.g. the tag ‘me’ on Flickr.)
2. Tags can be gamed (in the manner of the MLK/Technorati tags)
3. Classification schemes are always culturally dependent
4. Many terms are contested
5. Some words cannot be simply translated literally
6. Some words have multiple or conflicting meanings

All the items on that list are true, and items 1 and 2 on the list are genuine design issues. System gaming is an issue, and can be fought with, inter alia, opacity of ranking method (the Google way), reputation markets (the Ebay way), continual post-hoc edits (the Wiki way), and so on. Each of these solutions may be tried in different places where folksonomy takes hold.

And for the relative tag problem, there may be a small enough number of those kind of tags — me, toread, unfiled, etc — that we can make a dictionary filter. But the relativity can also be interesting when crossed-tabbed with the identity of the tagger; I don’t want ‘toread’ or ‘funny’ generally, but I do want Liz’s ‘toread’ tags, and Matt Webb’s ‘funny’ links.

Items 3-6 on that list are different because while they are problematic in folksonomies, they are more — much more — problematic in top-down classification systems. Folksonomies represent progress in those areas, in other words.

You want cultural dependence? The Library of Congress, in its top level categories for geographic regions, lists “The Balkan Penninsula” as one main entity, and “Asia” as another. Contested terms? Try finding queer literature in any library classification scheme. And so on. Folksonomic tagging improves on this by exposing cultural dependence and contestedness, rather than denying its existence, or hiding it by fiat.

(As an aside, the signal loss from the pressures brought to bear on official categorizations is a common theme in classification generally. The entire alt. hierarchy in usenet came into being because there was a proposal to create rec.drugs, and there was concern that usenet, running in part over an NSF-funded network, would be shut down. The alt.* hierarchy was a compromise, to allow some face saving in suggesting that the *.drugs group was not ‘official’. And of course, alt. (an early folksonomy, albeit highly compromised by usenet’s hierarchical design) ballooned to many times the size of the ‘official’ usenet.)

The aggregate good of tags is not that they create consensus or accuracy; they observably don’t, and this is very observability is much of their value. Pick any popular del.icio.us link, click on the “and X other people” link under the URL, and you’ll see how that page is tagged by dozens or hundreds of people. There is both broad alignment around a few terms, but there is also a long tail of other views, which you don’t get in formal systems.

To take but one example, of the 114 people who tagged the Buffyology database, 66 tagged it buffy, 58 tagged it tv, and only 12 tagged it database, the third most popular tag. But 4 people tagged it sf or scifi, 2 tagged it fantasy, and 2 tagged it vampire. So the ambiguity between the literature of fantasy and of science fiction is exposed in the tagging, and the possibility of viewing Buffy as a thing related not mainly to TV but to vampires is also preserved.

So this is what I don’t get: I can’t imagine that anyone concerned about hegemony and marginalization would prefer professionally structured categories over folksonomy. If you care about contested terms and the risks of marginalization, del.icio.us, Flickr, et al do more to improve our access to, and understanding of, marginalization and contestation than any current alternative.

Comments (4) + TrackBacks (0) | Category: social software


COMMENTS

1. Ben Hyde on January 29, 2005 6:35 PM writes...

"So this is what I don’t get: I can’t imagine that anyone concerned about hegemony and marginalization would prefer professionally structured categories over folksonomy."

Certainly this depends on who the "professionals" are and who the "folks" are. If I don't know the who then I'm kind a drift aren't I?

Presumably the important question is how many "who" we can allow to play these games. One classification scheme is hardly likely to fit all.

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2. vanderwal on January 29, 2005 8:39 PM writes...

You stated this very well.

Clay, you actually are imagining correctly. While the formal structure has value for those that have learned it (would the Library of Congress have developed the same system if they had started with an interactive networked computing system at the core. The folksonomy does provide those that are outside the learned system relatively easy access to the same information. Doing a folksonomy right seems to provide incredibly strong value proving the value in the power curve that provides value even in the long tail.

Tools like Flickr (a narrow folksonomy with one or a few people tagging an object - photos) provide value to objects, which are not easily searchable or findable up to this point. I really do not see people building community around photos with out tags outside of friends and family that have some personal context to the photos. The tags, while posted with a different perspective, provide a means to discover items of interest for others. Having the focus of tagging being a means for people to get back to their own objects easily provides a level integrity above that of the systems revolving around games (ESP).

In number 2 I really do not think Technorati Tags is a folksonomy, as it does not offer more than one person to tag an object (a blog entry in this case) for public consumption. Lacking many people tagging one object there is no means to counter spam. Were Technorati to approach this in the smart manner they have done most of their other developments they would have leveraged the links pointing away from Technorati. This would give them a tool that has incredible value for those tagging, just like del.icio.us does. The only value derived seems to be Technorati moving up in Google rankings, which provides limited value to its users, compared to what they could have done.

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3. orcmid on January 30, 2005 12:38 AM writes...

Wow, the Buffy example is inspiring. What's great is that it involves a distribution of attributions rather than some forced selection. And in a distribution, the long tail emerges. I'd say that's a great advantage of folksonomy observed in the wild and maybe something to build on. I also think it is perfect that the distribution is not fixed or rigid and will change over time. These all seem like great cues as to how any categories devleop in use and not in some techno-ontological straightjacket.

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4. Jakob Lodwick on January 30, 2005 12:06 PM writes...

I think idea that there's one "right" way to classify something is the idea I'm most eager to see disappear. The Buffy example is perfect - image you're a database designer looking for practical applications of multi-user information bases. Do you really want to start your search under the "Entertainment" or "Television" category?

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