The CBS memos case known as 'Rathergate' has been picked over for months in the blog world, so it was a bit of a surprise to me that only now have CBS issued their report.

When told that the memos were fake, Rather said "If the documents are not what we were led to believe, I'd like to break that story." He is thinking of a story he can put EXCLUSIVE on. But whom would he be excluding? Presumably other big media organisations.

More reflective journalists, such as Dan Gillmor, are instead thinking how they can put INCLUSIVE on their stories - they are measuring success by how many people they bring into the conversation, and they recognise it doesn't necessarily start with them.