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March 3, 2004
Rob Cross Explains Social Networking for Business
Posted by Clay Shirky
Rob Cross has a good introductory overview on
social networks in a business context, including some case studies:

*Key Findings*: It is obvious from the picture on the left that the consulting practice is broken into two different sub-groups with one person acting as a boundary spanner. Interestingly enough the practice was divided on precisely the dimension it needed to be connected, their unique skill sets. The group on the left side of the network was skilled in the 'softer' issues of strategy or organizational design, whereas the group on the right was composed of people skilled in 'harder' technical aspects of knowledge management such as information architecture, modeling and data warehousing.
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