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The latest email missive from MoveOn.org (which, by the way, I can't find on their site), boasts about the effect their $17M ad campaign has had. For example, here's a report on a single ad:
The $87 Billion in Iraq ad was seen by almost 20,000,000 people, an average of 11 times each, in the five target states, over the two week period it ran. As a result, according to our polling, we saw a significant shift away from President Bush and his policies, especially his policy in Iraq. People clearly responded to this message and nearly a million people shifted their thinking about the President. They also changed their thinking about the war...
The email then cites a 6% swing in the polls. Now, of course, as MoveOn certainly would acknowledge, other factors affect the polling, yet I am of two minds about this whole thing. (I am, of course, of only one mind about the polls swing in my preferred direction.) I love MoveOn and admire what it's done. On the other hand, I hate to see political decisions decided by television advertising. As the MoveOn email says, two of the finalists in their grassroots ad campaign "tested very well," so those are the two MoveOn aired. I'm sure the "Girls Gone Wild" ads test very well too.
So, on the one hand, I hate the way we're reducing political decisions to 30 second ads that test well. On the other, I want W out of office and, as the MoveOn message says (in depressing marketing-speak):
In the target states, the presence of continuing opposition issue ads is producing less recall of the Bush campaign’s anti-Kerry advertising. Raising real issues in our ads has the effect of neutralizing the Bush campaign attack ads.
So we're stuck in a stalemate. We can't stop because they won't stop, and they won't stop because we won't. And neither of us will stop because advertising works (despite what some obnoxious self-appointed pundits have said, especially in thesis #74).
Since we can't ban all political ads from TV — free speech and all that — it looks like we'll have to go for the decentralized solution: Let's give everyone TiVo.
I suppose it would be too much to have the candidates engage in a series of civilized debates on a wide variety of issues (covered by news organizations serious about informing the public discourse), instead of relying on 30-second hit pieces.
This afternoon I was listening to NPR's "Talk of the Nation," where the entire discussion revolved around how no one should bother watching either national convention because there's no real news and almost no entertainment value. (How could Hollywood jazz up these things? That was the topic. Seriously.)
Democracy is just too much damn trouble.
Posted by JD Lasica on July 20, 2004 01:35 AM | Permalink to Comment"I want W out of office". Wow, does that say more than perhaps you even intended it to say. Curious how many of those who say they support Kerry/Edwards are motivated not so much by what Kerry and Edwards have to offer but rather by that statement, "I want W out of office." It's funny how the Democrats and their allies in the media are playing the election this way and, so far, a majority of the people seem to be buying it so far. If Kerry/Edwards wins in November (and I personally think they will ultimately lose by a considerable margin), it won't be a vote *for* them but rather a vote *against* Bush/Cheney.
Posted by Plainsmonk on July 22, 2004 06:07 PM | Permalink to Comment"I suppose it would be too much to have the candidates engage in a series of civilized debates on a wide variety of issues..."
That's not the problem.
Problem isn't that it would be "too much", but not enough... You see, both campaigns have discovered how to use all the media to get "the populace" foaming at the wallet.
So what d'ya do with excess cash funds? Ask Paul Hawken, who wrote on the cyanide-capsule of over-capitalization in Growing a Business, iirc. I believe he wrote on how money gets wasted, in this scenario almost every time, and politics would be little different in that regard, afaik. Obviously can help to buy "votes" in the short-term, but dunno how it'd be the case that 2004's $Billion Campaign is gonna register many additional votes, in total. So that'd just calculate to each vote costing the American Public, (that it's supposedly to benefit,) that much more.
As an aside, I supported MoveOn financially and with mostly-silent "moral support" (cough..)-;.. between 9/11 and their Iraq war campaign.
(I moved on, they didn't.)
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Posted by online poker on February 11, 2005 06:26 PM | Permalink to Comment
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Excerpt: I love MoveOn and have been supporting it with money and my signature since its early days. But its petition to the FCC to keep Fox from using the tagline "Fair and Balanced" is just a dumb waste of time, at least in my opinion. Move on! (Yesterday, ov...
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