Loose Democracy
March 12, 2004

What is an attack ad?

Mary Matlin today on CNN immedialy denied that the new Bush ad is an "attack ad." She said that the ad merely tells the truth about Kerry's voting record.

This is simple. When an ad solely discusses an opponent, it's an attack ad. It may not or may not be vicious or unfair, but if you're not focusing on your candidate, you're attacking the other guy. Quibbling about this just makes you look like a scaredy-pants.

You can see the Bush ads here. The one on Kerry is called "100 Days." The one called "Forward" is not an attack ad. It's merely a pastiche of tendentious lies and phony emotion. Or so I would say if I weren't a seasoned and objective observer.

Posted at 10:27 AM | Email this entry | Category: The Media
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