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Corante Blogs examine, through the eyes of leading observers, analysts, thinkers, and doers, critical themes and memes in technology, business, law, science, and culture.

The Press Will Be Outsourced Before Stopped

Vin Crosbie, on the challenges, financial and otherwise, that newspaper publishers are facing: "The real problem, Mr. Newspaperman, isn't that your content isn't online or isn't online with multimedia. It's your content. Specifically, it's what you report, which stories you publish, and how you publish them to people, who, by the way, have very different individual interests. The problem is the content you're giving them, stupid; not the platform its on."
by Vin Crosbie in Rebuilding Media

Travels In Numerica Deserta

There's a problem in the drug industry that people have recognized for some years, but we're not that much closer to dealing with it than we were then. We keep coming up with these technologies and techniques which seem as if they might be able to help us with some of our nastiest problems - I'm talking about genomics in all its guises, and metabolic profiling, and naturally the various high-throughput screening platforms, and others. But whether these are helping or not (and opinions sure do vary), one thing that they all have in common is that they generate enormous heaps of data.
by Derek Lowe in In the Pipeline

Disrobing the Emperor: The online “user experience” isn't much of one

Now that the Web labor market is saturated and Web design a static profession, it's not surprising that 'user experience' designers and researchers who've spent their careers online are looking for new worlds to conquer. Some are returning to the “old media” as directors and producers. More are now doing offline consulting (service experience design, social policy design, exhibition design, and so on) under the 'user experience' aegis. They argue that the lessons they've learned on the Web can be applied to phenomena in the physical and social worlds. But there are enormous differences...
by Bob Jacobson in Total Experience

Second Life: What are the real numbers?

Clay Shirky, in deconstructing Second Life hype: "Second Life is heading towards two million users. Except it isn’t, really... I suspect Second Life is largely a 'Try Me' virus, where reports of a strange and wonderful new thing draw the masses to log in and try it, but whose ability to retain anything but a fraction of those users is limited. The pattern of a Try Me virus is a rapid spread of first time users, most of whom drop out quickly, with most of the dropouts becoming immune to later use."
by Clay Shirky in Many-to-Many

The democratisation of everything

Over the last few years we've seen old barriers to creativity coming down, one after the other. New technologies and services makes it trivial to publish text, whether by blog or by print-on-demand. Digital photography has democratised a previously expensive hobby. And we're seeing the barriers to movie-making crumble, with affordable high-quality cameras and video hosting provided by YouTube or Google Video and their ilk... Music making has long been easy for anyone to engage in, but technology has made high-quality recording possible without specialised equipment, and the internet has revolutionised distribution, drastically disintermediating the music industry... What's left? Software maybe? Or maybe not."
by Suw Charman in Strange Attractor

RNA Interference: Film at Eleven

Derek Lowe on the news that the Nobel Prize for medicine has gone to Craig Mello and Andrew Fire for their breakthrough work: "RNA interference is probably going to have a long climb before it starts curing many diseases, because many of those problems are even tougher than usual in its case. That doesn't take away from the discovery, though, any more than the complications of off-target effects take away from it when you talk about RNAi's research uses in cell culture. The fact that RNA interference is trickier than it first looked, in vivo or in vitro, is only to be expected. What breakthrough isn't?"
by Derek Lowe in In the Pipeline

PVP and the Honorable Enemy

Andrew Phelps: "Recently my WoW guild has been having a bit of a debate on the merits of Player-vs.-Player (PvP) within Azeroth. My personal opinion on this is that PvP has its merits, and can be incredible fun, but the system within WoW is horridly, horribly broken. It takes into account the concept of the battle, but battle without consequence, without emotive context, and most importantly, without honor..."

From later in the piece: "When I talk about this with people (thus far anyway) I typically get one of two responses, either 'yeah, right on!' or 'hey, it’s war, and war isn’t honorable – grow the hell up'. There is a lot to be said for that argument – but the problem is that war in the real historical world has very different constraints that are utterly absent from fantasized worlds..."
by Andrew Phelps in Got Game

Rats Rule, Right?

Derek Lowe: "So, you're developing a drug candidate. You've settled on what looks like a good compound - it has the activity you want in your mouse model of the disease, it's not too hard to make, and it's not toxic. Everything looks fine. Except. . .one slight problem. Although the compound has good blood levels in the mouse and in the dog, in rats it's terrible. For some reason, it just doesn't get up there. Probably some foul metabolic pathway peculiar to rats (whose innards are adapted, after all, for dealing with every kind of garbage that comes along). So, is this a problem?.."
by Derek Lowe in In the Pipeline

Really BAD customer experience at Albertsons Market

Bob Jacobson, on shopping at his local Albertsons supermarket where he had "one of the worst customer experiences" of his life: "Say what you will about the Safeway chain or the Birkenstock billionaires who charge through the roof for Whole Foods' organic fare, they know how to create shopping environments that create a more pleasurable experience, at its best (as at Whole Foods) quite enjoyable. Even the warehouses like Costco and its smaller counterpart, Smart & Final, do just fine: they have no pretentions, but neither do they dump virtual garbage on the consumer merely to create another trivial revenue stream, all for the sake of promotions in the marketing department..."
by Strange Attractor in Total Experience

The Guardian's "Comment is Free"

Kevin Anderson: "First off, I want to say that I really admire the ambition of the Guardian Unlimited’s Comment is Free. It is one of the boldest statements made by any media company that participation needs to be central to a radical revamp of traditional content strategies... It is, therfore, not hugely surprising to find that Comment is Free is having a few teething troubles..."
by Kevin Anderson in strange
Check out Jevon MacDonald on the "uncertain future of blogging"

The Loom

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September 01, 2004

The Unwritten Self

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Posted by Carl Zimmer

X and C brain.gif

"A world without memory is a world of the present," Alan Lightman wrote in Einstein's Dreams. "The past exists only in books, in documents. In order to know himself, each person carries his own Book of Life, which is filled with the history of his life...Without his Book of Life, a person is a snapshot, a two-dimensional image, a ghost."

Most people would probably agree with Lightman. Most people think that our self -knowledge exists only through the memories we have amassed of our selves. Am I a kind person? Am I gloomy? To answer these sorts of questions, most people would think you have to open up some internal Book of Life. And most people, according to new research, are wrong.

Neuroscientists would call Lightman's Book of Life episodic memory. The human brain has a widespread system of neurons that store away explicit memories of events, which we can recall and describe to others. Some forms of amnesia destroy episodic memories, and sometimes even destroy the capacity to form new ones. In 2002, Stan B. Klein of the University of California at Santa Barbara and his colleagues reported a study they made of an amnesiac known as D.B. D.B. was 75 years old when he had a heart attack and lost his pulse. His heart began to beat after a few minutes, and he left the hospital after a few weeks. But he had suffered brain damage that left him unable to bring to mind anything had done or experienced before the heart attack. Klein then tested D.B.'s self-knowledge. He gave D.B. a list of 60 traits and asked him whether they applied to him not at all, somewhat, quite a bit, or definitely. Then he gave the same questionnaire to D.B.'s daughter, and asked her to use it to describe her fater. D.B.'s choices significantly correlated with his daughter's. D.B.'s Book of Life was locked shut, and yet he still knew himself.

A few other amnesiacs have shown a similar level of self-knowledge, but it's hard to draw too many lessons from them about how normal brains work. So recently Matthew Lieberman of UCLA and his colleagues carried out a brain-scanning study. They wanted to see if they could find different networks in the brain that make self-knowledge possible. They also wanted to see if these networks functioned under different circumstances--for example, when thinking about ourselves in very familiar contexts and unfamiliar ones.

They picked two groups of people to test: soccer players and improv actors. They then came up with a list of words that would apply to each group. (Soccer players: athletic, strong, swift; actors: performer, dramatic, etc.) They also came up with a longer list of words that applied specifically to neither (messy, reliable, etc.). Then they had all the subjects get into an fMRI scanner, look at each word, and decide whether it applied to themselves or not.

The volunteers' brains worked differently in response to different words. Soccer-related words tended to activate a distinctive network in the brains of soccer players, the same one that actor-related words switched on in actors. When they were shown words related to the other group, a different network became active. And, as Lieberman and his colleagues report in an upcoming issue of the Journal of Personality and Social Psychology, it just so happens that they had predicted precisely which two networks would show up in their scans. (Here's the full pdf on Lieberman's web site.)

When people were presented with unfamiliar words, they activated a network Lieberman calls the Reflective system (or C system for short). The Reflective system taps into parts of the brain already known to retrieve episodic memories. It also includes regions that can consciously hold pieces of information in mind. When we are in new circumstances, our sense of our self depends on thinking explicitly about our experiences.

But Lieberman argues that over time, another system takes over. He calls this one the Reflexive system (or X system). This circuit does not include regions involved in episodic memories, such as the hippocampus. Instead, it is an intuition network, tapping into regions that produce quick emotional responses based not on explicit reasoning but on statistical associations. (The picture I show here is a figure from the paper, with the X and C systems mapped out.)

The Reflexive system is slow to form its self-knowledge, because it needs a lot of experiences to form these associations. But it becomes very powerful once it takes shape. A soccer player knows whether he is athletic, strong, or swift without having to open up the Book of Life. He just feels it in his bones. He doesn't feel in his bones whether he is a performer, or dramatic, and so on. Instead, he has to think explicity about his experiences. Now D.B.'s accurate self-knowledge makes sense. His brain damage wiped out his Reflective system, but not his Reflexive system.

This research is fascinating on its own, and even more so when you think about the evolution of the self. Judging from the behavior of humans and apes, I'd guess that the Reflective system seems to be far more developed in us, while apes may share a pretty well developed Reflexive system. Does that mean that a Reflexive self existed before a Reflected one? Is the self we see in the Book of Life a recent innovation sitting an ancient self that we can't put into words? And does that mean that chimpanzees have a Reflexive self? Is that enough of a self to warrant the sort of rights we give to humans because they are aware of themselves?

Comments (5) + TrackBacks (0) | Category: Brains


COMMENTS

1. Mark on September 2, 2004 01:16 PM writes...

Research into the self and the perception of self is always interesting. I have not read the original, but I think perhaps based on your account, that it is probably misleading to suggest that the sense of self is not associated with memory. The reflexive system depends on memory as well, even if not memory of specific events. I think the experiment may not measure what it is intended to measure, or the conclusions may not be supported by the type of measurement made. It is not obvious to me that associating words with one's personality is exactly the same as one's own sense of self. I could imagine that the mental process would involve other types of systems, and that the sense of self itself is not necessarily associated with that system. Anyway, I think calling one system "intuition" rather than memory is making a distinction without a difference.

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2. vernaculo on September 3, 2004 03:44 AM writes...

D.B was unable to consciously access memories from before his stroke. He was unable to demonstrate prior memory to an observer.
My mother's 90 and has many of the age-related symptoms of memory dysfunction common in the elderly. But she has moments of accurate clear retrieval, sometimes of things and events decades back, sometimes days. I'm convinced it's access that's being lost, more than stored memory itself.
To an external observer they're the same, of course.
There's an assumption of non-existence based on the absence of proof.
This attitude was the cause of the long-held dismissive attitude most scientists took toward the consciousness and long-term memory of infants, and toward the consciousness and ability to feel emotional pain of laboratory animals.
It still is, unfortunately, all too often.

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3. Peter Hankins on September 3, 2004 09:03 AM writes...

It's interesting that the 'reflexive' system, though apparently intuitive and non-explicit, is able to respond so effectively to words. It must be able to read (or draw on the support of another system which can read)- but you would have thought that reading was a prime example of explicit thinking.

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4. Mike Price on September 11, 2004 10:34 AM writes...

I wonder if the examples of reflective thinking could be influenced by a particular state of mind or body. Someone who characteristically has been messy all their life is asked to thoroughly clean a room or organize a drawer or something, then they are asked whether they are messy or not. I wonder if the immediate 'clean' actions of the person would override their past as a messy one. One would think there would be more evolutionary advantage to an intuition system that ties into the most current state of mind or body.

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5. outrigger on September 12, 2004 09:22 PM writes...

The relation of words to one's idea of themselves seems so psychosocially loaded that I'm not sure how one can assume that there is prior self- knowledge living on in the amnesiac.

Wouldn't every moment of life after the amnestic event be an opportunity to re-learn what words applied to one's self, as commonly socially construed? Perhaps I'm {quiet|obnoxious|assertive} now, and if I forgot that I was (socially construed) this way, I'd have every opportunity to re-learn it after the event. This argument of course depends on how long after the event the testing was done; I can't access the full article.

What about a brain injury that causes both memory loss and personality change - would the patient show continued awareness of his prior self-knowledge? I bet not. What I'm saying is that it seems difficult to tease apart any prior knowledge that the patient has retained, and the fact that during every waking moment, the patient is intuitively learning about himself again from his interactions.

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