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Corante Blogs examine, through the eyes of leading observers, analysts, thinkers, and doers, critical themes and memes in technology, business, law, science, and culture.

The Press Will Be Outsourced Before Stopped

Vin Crosbie, on the challenges, financial and otherwise, that newspaper publishers are facing: "The real problem, Mr. Newspaperman, isn't that your content isn't online or isn't online with multimedia. It's your content. Specifically, it's what you report, which stories you publish, and how you publish them to people, who, by the way, have very different individual interests. The problem is the content you're giving them, stupid; not the platform its on."
by Vin Crosbie in Rebuilding Media

Travels In Numerica Deserta

There's a problem in the drug industry that people have recognized for some years, but we're not that much closer to dealing with it than we were then. We keep coming up with these technologies and techniques which seem as if they might be able to help us with some of our nastiest problems - I'm talking about genomics in all its guises, and metabolic profiling, and naturally the various high-throughput screening platforms, and others. But whether these are helping or not (and opinions sure do vary), one thing that they all have in common is that they generate enormous heaps of data.
by Derek Lowe in In the Pipeline

Disrobing the Emperor: The online “user experience” isn't much of one

Now that the Web labor market is saturated and Web design a static profession, it's not surprising that 'user experience' designers and researchers who've spent their careers online are looking for new worlds to conquer. Some are returning to the “old media” as directors and producers. More are now doing offline consulting (service experience design, social policy design, exhibition design, and so on) under the 'user experience' aegis. They argue that the lessons they've learned on the Web can be applied to phenomena in the physical and social worlds. But there are enormous differences...
by Bob Jacobson in Total Experience

Second Life: What are the real numbers?

Clay Shirky, in deconstructing Second Life hype: "Second Life is heading towards two million users. Except it isn’t, really... I suspect Second Life is largely a 'Try Me' virus, where reports of a strange and wonderful new thing draw the masses to log in and try it, but whose ability to retain anything but a fraction of those users is limited. The pattern of a Try Me virus is a rapid spread of first time users, most of whom drop out quickly, with most of the dropouts becoming immune to later use."
by Clay Shirky in Many-to-Many

The democratisation of everything

Over the last few years we've seen old barriers to creativity coming down, one after the other. New technologies and services makes it trivial to publish text, whether by blog or by print-on-demand. Digital photography has democratised a previously expensive hobby. And we're seeing the barriers to movie-making crumble, with affordable high-quality cameras and video hosting provided by YouTube or Google Video and their ilk... Music making has long been easy for anyone to engage in, but technology has made high-quality recording possible without specialised equipment, and the internet has revolutionised distribution, drastically disintermediating the music industry... What's left? Software maybe? Or maybe not."
by Suw Charman in Strange Attractor

RNA Interference: Film at Eleven

Derek Lowe on the news that the Nobel Prize for medicine has gone to Craig Mello and Andrew Fire for their breakthrough work: "RNA interference is probably going to have a long climb before it starts curing many diseases, because many of those problems are even tougher than usual in its case. That doesn't take away from the discovery, though, any more than the complications of off-target effects take away from it when you talk about RNAi's research uses in cell culture. The fact that RNA interference is trickier than it first looked, in vivo or in vitro, is only to be expected. What breakthrough isn't?"
by Derek Lowe in In the Pipeline

PVP and the Honorable Enemy

Andrew Phelps: "Recently my WoW guild has been having a bit of a debate on the merits of Player-vs.-Player (PvP) within Azeroth. My personal opinion on this is that PvP has its merits, and can be incredible fun, but the system within WoW is horridly, horribly broken. It takes into account the concept of the battle, but battle without consequence, without emotive context, and most importantly, without honor..."

From later in the piece: "When I talk about this with people (thus far anyway) I typically get one of two responses, either 'yeah, right on!' or 'hey, it’s war, and war isn’t honorable – grow the hell up'. There is a lot to be said for that argument – but the problem is that war in the real historical world has very different constraints that are utterly absent from fantasized worlds..."
by Andrew Phelps in Got Game

Rats Rule, Right?

Derek Lowe: "So, you're developing a drug candidate. You've settled on what looks like a good compound - it has the activity you want in your mouse model of the disease, it's not too hard to make, and it's not toxic. Everything looks fine. Except. . .one slight problem. Although the compound has good blood levels in the mouse and in the dog, in rats it's terrible. For some reason, it just doesn't get up there. Probably some foul metabolic pathway peculiar to rats (whose innards are adapted, after all, for dealing with every kind of garbage that comes along). So, is this a problem?.."
by Derek Lowe in In the Pipeline

Really BAD customer experience at Albertsons Market

Bob Jacobson, on shopping at his local Albertsons supermarket where he had "one of the worst customer experiences" of his life: "Say what you will about the Safeway chain or the Birkenstock billionaires who charge through the roof for Whole Foods' organic fare, they know how to create shopping environments that create a more pleasurable experience, at its best (as at Whole Foods) quite enjoyable. Even the warehouses like Costco and its smaller counterpart, Smart & Final, do just fine: they have no pretentions, but neither do they dump virtual garbage on the consumer merely to create another trivial revenue stream, all for the sake of promotions in the marketing department..."
by Strange Attractor in Total Experience

The Guardian's "Comment is Free"

Kevin Anderson: "First off, I want to say that I really admire the ambition of the Guardian Unlimited’s Comment is Free. It is one of the boldest statements made by any media company that participation needs to be central to a radical revamp of traditional content strategies... It is, therfore, not hugely surprising to find that Comment is Free is having a few teething troubles..."
by Kevin Anderson in strange
Check out Jevon MacDonald on the "uncertain future of blogging"

The Loom

« Taking the Plunge | Main | The Little Ones »

June 30, 2004

Machiavellian Monkeys

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Posted by Carl Zimmer

Our brains are huge, particularly if you take into consideration the relative size of our bodies. Generally, the proportion of brain to body is pretty tight among mammals. But the human brain is seven times bigger than what you'd predict from the size of our body. Six million years ago, hominid brains were about a third the size they are today, comparable to a chimp's. So what accounts for the big boom? It would be flattering ourselves to say that the cause was something we are proud of--our ability to talk, or our gifts with tools. Certainly, our brains show signs of being adapted for these sorts of things (consider the language gene FOXP2). But those adaptations probably were little more than tinkerings with a brain that was already expanding thanks to other factors. And one of those factors may have been tricking our fellow hominid.

In the 1980s, some primatologists noticed that monkeys and apes--unlike other mammals--sometimes deceived members of their own species, in order to trick them out of food or sneak off for some furtive courtships. The primatologists got to thinking that deception involved some pretty sophisticated brain power. A primate needed to understand something about the mental state of other primates and have the ability to predict how a change in that mental state might change the way other primates behaved.

The primatologists then considered the fact that humans aren't the only primates with oversized brains. In fact, monkeys and apes, on average, have brains twice the size you'd predict for mammals of their body size. Chimpanzees and other great apes have particularly big brains, and they seemed to be particularly adept at tricking each other. What's more, primates don't simply have magnified brains. Instead, certain regions of the brain have expanded, such as the neocortex, the outer husk of the brain which handles abstract associations. Activity in the neocortex is exactly the sort of thinking necessary for tricking your fellow ape.

Taking all this into consideration, the primatologists made a pretty gutsy hypothesis: that the challenges of social life--including deception--actually drive the expansion of the primate brain. Sometimes called the Machiavellian Intelligence hypothesis, it has now been put to its most rigorous test so far, and passed quite well. Richard Byrne and Nadia Corp of the University of St. Andrews in Scotland published a study today in the Proceedings of the Royal Society of London. (The link's not up yet, but here's a New Scientist piece.) They found that in 18 species from all the major branches of primates, the size of the neocortex predicts how much deception the species practices. Bigger brains mean more trickery. They were able to statistically rule out a number of other factors that might have created a link where none existed. And they were able to show that deception is not just a side-effect of having a big brain or something that opportunistically emerges more often in big groups. Deception is probably just a good indicator of something bigger going on here--something psychologists sometimes call "social intelligence." Primates don't just deceive one another; they also cooperate and form alliances and bonds, which they can keep track of for years.

While deception isn't just an opportunistic result of being in big groups, big groups may well be the ultimate source of deception (and by extension big brains). That's the hypothesis of Robin Dunbar of Liverpool, as he detailed last fall in the Annual Review of Anthropology. Deception and other sorts of social intelligence can give a primate a reproductive edge in many different ways. It can trick its way to getting more food, for example; a female chimp can ward off an infanticidal male from her kids with the help of alliances. Certain factors make this social intelligence more demanding. If primates live under threat of a lot of predators, for example, they may get huddled up into big groups. Bigger groups mean more individuals to keep track of, which means more demands on the brain. Which, in turn, may lead to a bigger brain.

If that's true, then the human brain may have begun to emerge as our ancestors huddled in bigger groups. It's possible, for example, that early hominids living as bipeds in patchy forests became easier targets for leopards and other predators. Brain size increased modestly until about two million years ago. It may not have been able to grow any faster because of the diet of early hominids. They probably dined on nuts, fruits, and the occasional bit of meat, like chimpanzees do today. That may not have been enough fuel to support a really big brain; brain tissue is incredibly hungry, demanding 16 times more energy than muscle, pound for pound. It was only after hominids began making butchering tools out of stones and got a steady supply of meat from carcasses that the brain began to expand. And it was probably around this time (between 2 and 1.5 million years ago) that hominids began evolving the extraordinary powers of deception (and other sorts of social intelligence) that humans have. We don't just learn how other people act--we develop a powerful instinct about what's going on in their minds. (I wrote about the neuroscience behind this "mentalizing" last year in an article for Science.)

So next time you get played, temper your anger with a little evolutionary perspective. You've just come face to face with a force at work in our evolution for over 50 million years.

UPDATE 7/3/04: A skeptical reader doubted some of my statements about the brain and the energy it requires. Those who crave more information should check out Northwestern University anthropologist William Leonard's article "Food for Thought" in Scientific American.

Comments (9) + TrackBacks (0) | Category: Brains


COMMENTS

1. blake on June 30, 2004 01:50 PM writes...

Aha! So Carlo Lorenzini had it all wrong ...

Permalink to Comment

2. the bunyip on July 1, 2004 10:06 AM writes...

Primate brains will be keeping cogscientists busy for some time. One aspect of Carl's "Soul Made Flesh" that was missing was the work of Michael Persinger at Laurentian University. He can create "religious visions" [or something similar] with magnetic stimulation of the temporal lobes.

Is it possible that our belief in a "soul" is due to differences in the lobes between us and chimpanzees?

the bunyip
stephen in Ottawa

Permalink to Comment

3. roger on July 2, 2004 02:28 PM writes...

Hmm, so the bigger the group, the bigger the stimulus for the bigger brain. Is that it?

Explains what is critically missing in the "red" states, I guess.

Permalink to Comment

4. triticale on July 3, 2004 09:23 AM writes...

Nah. It's more a matter of having evolved to the point that we can function for ourselves without needing to huddle in bigger groups like the blue-staters.

(Offered in a mood as light-hearted as I trust Roger's was.)

Permalink to Comment

5. herrlothar on July 6, 2004 08:34 PM writes...

I have two questions to discuss:
1. Why do other animals that live in large groups (ants, bees, fish that live in swarms, sheep, bisons, etc.) not have giant brains? Is it because they live in groups, but are not "complex" enough to act as individuals?
2. Why does the ability to deceive make more sense (evolutionarily) for females (who's brains are better prepared for social intelligence than male brains)?

herrlothar

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6. Florence Anne on September 5, 2004 05:45 AM writes...

Nobody wants constructive criticism. It's all we can do to put up with
constructive praise.
prozac online "All this modern technology just makes people try to do everything at once."
-Hobbes
prozac

Permalink to Comment

7. michael on September 7, 2004 02:22 PM writes...

When I use the term 'repugnant' I do so in my own opinion: I do not use non-free
software on machines I control. This licence is non-free, and masquerading it as free
is offensive. I have contributed lots to the Free Software community myself, and I
would be completely outraged if any of my contributions were being shipped in a
non-free product. Contributions are contributions to public software, not private
profits.

Permalink to Comment

8. maria sharapova on September 21, 2004 12:32 PM writes...

Maria sharapova is a great Rusian tennis player!

Permalink to Comment

9. Safesite on September 25, 2004 11:50 PM writes...

Parents need more kid safe web sites! We cant let our kids surf the web without
being directed to some inappropriate site. Dont believe me? Do a search on
Pocahontas and watch how many inappropriate sites come up. Even major kids
search engines only block certain words, there are ways around that. The only one I
have found so far was at http://www.netsx.org , I dont know about most parents
but we dont have time to monitor our kids every second when they want to go on
the computer. Anyway rant off.

Permalink to Comment


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