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Corante Blogs examine, through the eyes of leading observers, analysts, thinkers, and doers, critical themes and memes in technology, business, law, science, and culture.

The Press Will Be Outsourced Before Stopped

Vin Crosbie, on the challenges, financial and otherwise, that newspaper publishers are facing: "The real problem, Mr. Newspaperman, isn't that your content isn't online or isn't online with multimedia. It's your content. Specifically, it's what you report, which stories you publish, and how you publish them to people, who, by the way, have very different individual interests. The problem is the content you're giving them, stupid; not the platform its on."
by Vin Crosbie in Rebuilding Media

Travels In Numerica Deserta

There's a problem in the drug industry that people have recognized for some years, but we're not that much closer to dealing with it than we were then. We keep coming up with these technologies and techniques which seem as if they might be able to help us with some of our nastiest problems - I'm talking about genomics in all its guises, and metabolic profiling, and naturally the various high-throughput screening platforms, and others. But whether these are helping or not (and opinions sure do vary), one thing that they all have in common is that they generate enormous heaps of data.
by Derek Lowe in In the Pipeline

Disrobing the Emperor: The online “user experience” isn't much of one

Now that the Web labor market is saturated and Web design a static profession, it's not surprising that 'user experience' designers and researchers who've spent their careers online are looking for new worlds to conquer. Some are returning to the “old media” as directors and producers. More are now doing offline consulting (service experience design, social policy design, exhibition design, and so on) under the 'user experience' aegis. They argue that the lessons they've learned on the Web can be applied to phenomena in the physical and social worlds. But there are enormous differences...
by Bob Jacobson in Total Experience

Second Life: What are the real numbers?

Clay Shirky, in deconstructing Second Life hype: "Second Life is heading towards two million users. Except it isn’t, really... I suspect Second Life is largely a 'Try Me' virus, where reports of a strange and wonderful new thing draw the masses to log in and try it, but whose ability to retain anything but a fraction of those users is limited. The pattern of a Try Me virus is a rapid spread of first time users, most of whom drop out quickly, with most of the dropouts becoming immune to later use."
by Clay Shirky in Many-to-Many

The democratisation of everything

Over the last few years we've seen old barriers to creativity coming down, one after the other. New technologies and services makes it trivial to publish text, whether by blog or by print-on-demand. Digital photography has democratised a previously expensive hobby. And we're seeing the barriers to movie-making crumble, with affordable high-quality cameras and video hosting provided by YouTube or Google Video and their ilk... Music making has long been easy for anyone to engage in, but technology has made high-quality recording possible without specialised equipment, and the internet has revolutionised distribution, drastically disintermediating the music industry... What's left? Software maybe? Or maybe not."
by Suw Charman in Strange Attractor

RNA Interference: Film at Eleven

Derek Lowe on the news that the Nobel Prize for medicine has gone to Craig Mello and Andrew Fire for their breakthrough work: "RNA interference is probably going to have a long climb before it starts curing many diseases, because many of those problems are even tougher than usual in its case. That doesn't take away from the discovery, though, any more than the complications of off-target effects take away from it when you talk about RNAi's research uses in cell culture. The fact that RNA interference is trickier than it first looked, in vivo or in vitro, is only to be expected. What breakthrough isn't?"
by Derek Lowe in In the Pipeline

PVP and the Honorable Enemy

Andrew Phelps: "Recently my WoW guild has been having a bit of a debate on the merits of Player-vs.-Player (PvP) within Azeroth. My personal opinion on this is that PvP has its merits, and can be incredible fun, but the system within WoW is horridly, horribly broken. It takes into account the concept of the battle, but battle without consequence, without emotive context, and most importantly, without honor..."

From later in the piece: "When I talk about this with people (thus far anyway) I typically get one of two responses, either 'yeah, right on!' or 'hey, it’s war, and war isn’t honorable – grow the hell up'. There is a lot to be said for that argument – but the problem is that war in the real historical world has very different constraints that are utterly absent from fantasized worlds..."
by Andrew Phelps in Got Game

Rats Rule, Right?

Derek Lowe: "So, you're developing a drug candidate. You've settled on what looks like a good compound - it has the activity you want in your mouse model of the disease, it's not too hard to make, and it's not toxic. Everything looks fine. Except. . .one slight problem. Although the compound has good blood levels in the mouse and in the dog, in rats it's terrible. For some reason, it just doesn't get up there. Probably some foul metabolic pathway peculiar to rats (whose innards are adapted, after all, for dealing with every kind of garbage that comes along). So, is this a problem?.."
by Derek Lowe in In the Pipeline

Really BAD customer experience at Albertsons Market

Bob Jacobson, on shopping at his local Albertsons supermarket where he had "one of the worst customer experiences" of his life: "Say what you will about the Safeway chain or the Birkenstock billionaires who charge through the roof for Whole Foods' organic fare, they know how to create shopping environments that create a more pleasurable experience, at its best (as at Whole Foods) quite enjoyable. Even the warehouses like Costco and its smaller counterpart, Smart & Final, do just fine: they have no pretentions, but neither do they dump virtual garbage on the consumer merely to create another trivial revenue stream, all for the sake of promotions in the marketing department..."
by Strange Attractor in Total Experience

The Guardian's "Comment is Free"

Kevin Anderson: "First off, I want to say that I really admire the ambition of the Guardian Unlimited’s Comment is Free. It is one of the boldest statements made by any media company that participation needs to be central to a radical revamp of traditional content strategies... It is, therfore, not hugely surprising to find that Comment is Free is having a few teething troubles..."
by Kevin Anderson in strange
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

The Loom

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September 28, 2003

You Call That Fair?

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Posted by Carl Zimmer

Over the past couple weeks an unplanned experiment has taken place that shows what sort of science makes it into the popular consciousness and what doesn't. In the past couple weeks we've had three pieces of research on the same evolutionary puzzle in the same high-profile journal (Nature). One was all over the place--I'll just link the USA Today article as one example. The other two vanished with barely a peep.

All three papers tackle the puzzle of kindness. Why do we cooperate when there are powerful evolutionary forces that would seem to work against cooperation? If I waste a lot of my time and energy helping you, I have less time working towards my own reproductive success. And if we do cooperate for whatever reason, shouldn't there be a big evolutionary advantage to cheating--reaping your kindness and offering none of mine? We humans cooperate a lot, but our cooperation is mediated by cultural institutions (governments, religions), and even more so by language. So does that mean cooperation in our species could exist before the rise of human culture and language?

Big questions, with many inviting spots into which you can sink your teeth. Frans de Waal of Emory University sinks his teeth into monkeys and apes. He has argued for a long time that many primate species cooperate in very complicated ways. If he's right, the roots of human cooperation were already in place millions of years ago, in the common ancestor we shared with other primates. Human cooperation depends in large part on our strong sense of fairness. It's common for people in any culture to get mad when they don't get their fair share, or when they see someone else getting cheated. Well, as de Waal and fellow Emory primatologist Sarah Brosnan reported last week, capuchin monkeys get mad, too.

They trained the monkeys to perform a simple exchange: they gave the monkeys a token, which the monkeys then returned in exchange for a cucumber. The capuchins learn fast how to play the game. But if they saw that another capuchin was getting rewarded with better stuff--i.e., a grape--they might heave back the cucucmber, or refused to give up the pebble. Watching another capuchin get rewards for doing nothing made them even crankier.

The press was all over that one. The New York Times ran an editorial about what capuchins can teach us about making America fairer. Now I'm all in favor of Frans de Waal getting attention, since his work is so fascinating. Capuchins are a lot more distantly related to us than chimpanzees, so we could be talking about a sense of fairness dating back 30 million years in our ancestry. But I don't think the attention actually corresponded that much to the importance of his work. If people really are interested in the evolution of cooperation, they should have been just as interested in a couple wonderful papers that Nature published two weeks earlier. Those scientists did something more than observe cooperation. They watched cooperation itself come into being.

Instead of capuchins, the authors of these studies work with bacteria. Bacteria may not help at barn raisings or drive on the right side of the road, but many species are incredibly social. The soil bacteria Myxococcus xanthus are the Roman army of the microbial world. Instead slithering alone through the muck, hundreds of thousands of the microbes join together to lay down a matrix of fibers several inches wide. Then the bacteria race around the network in great swarms, skittering along the fibers with their glue-tipped legs. Any individual bacterium could sneak along the network without helping build it, but most M. xanthus make the sacrifice for the collective.

Greg Velicer and Yuen-tsu Yu knocked out the gene that makes the main protein in the glue-tipped hairs of M. xanthus. Suddenly, the bacteria couldn't use their highways. They could still move around by themselves with a back-up transportation--they glide slowly on a carpet of goo that they shoot through holes in their membranes. But after a few months, the bacteria started building networks and swarming again. Studies on these bugs showed that they had picked up several mutations during that time, evolving a new way of building their highway system. (The picture of the petri dish at the top of the post shows all the stages of the process. The cloud at the top of the dish is a wild-type colony. The two little clumps are mutants who can't form networks. And the squiggly psychedic fireworks at 2 and 8 o'clock are re-evolved matrix builders.)

Paul and Katrina Rainey, two New Zealand scientists, reported on another matrix created by Pseudomonas fluorescens, a species that feeds on organic matter. They put P. fluorescens in a beaker of broth, and before long a mutant strain began to emerge. Instead of floating in the broth, the mutants create a mat on the surface. (The mutants are called "wrinkly spreaders.") By living in this new spongy habitat, the wrinkly spreaders can consume lots of oxygen from the air while still enjoying the organic matter in the broth.

The Raineys also found that after a while, cheaters evolve to take advantage of the wrinkly spreaders. These guys live in the mat without contributing to it, and actually thrive more than the wrinkly spreaders themselves. These cheaters can actually doom the entire colony, because their dead weight makes it easier for the mat to sink to the bottom of the beaker, where they can't get any oxygen and die.

I don't think it's just geekiness on my part that makes me think that these projects are as cool as de Waal's irritated monkeys. And yet I can find barely a nod to them in the press. I suspect that people are drawn to de Waal's work for two reasons. One: the monkeys are cute. Two: it's easy to look at the monkeys like animals in Aesop's fables, dramatizing human nature. But capuchins aren't metaphors for progressive tax codes or faith-based initiatives or whatever platform someone's pushing. The research on them is important because it gets at evolutionary principles, at the way moral systems can be encoded in emotions rather than computed by reason. And the bacteria papers are just as important because they show how even microbes can find a payoff in working together. In fact, these studies are arguably more important, because cooperation comes into existence time after time, showing just how powerful an evolutionary force it can be. (And it also is another headache to those who would say that something like cooperation could never evolve. Which is always a plus.)

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