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May 24, 2005
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There Are Many Long Tails
David Weinberger explains that there isn't simply one "long tail," there are many (The Shape of the Long Tail):
The long tail looks like, well, a long tail when in fact it's a fractal curlicue of relationships. It's more like a squirrel's tail than a monkey's. When marketing folks don't understand that, they confuse the long tail with an opportunity to do one-to-one marketing, treating each person as a "market of one," instead of seeing that the ones are in conversation with other ones.
The better to understand citizens' media by.
posted by Ernest Miller |
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Ernest Miller pursues research and writing on cyberlaw, intellectual property, and First Amendment issues. Mr. Miller attended the U.S. Naval Academy before attending Yale Law School, where he was president and co-founder of the Law and Technology Society, and founded the technology law and policy news site LawMeme. He is a fellow of the Information Society Project at Yale Law School.
Ernest Miller's blog postings can also be found @
1. Seth Finkelstein on May 24, 2005 12:44 PM writes...
And as I said there:
"I don't disagree with your remarks. But merely to amplify, I'd say it's best to think of the power-law curve as a rebuttal, not the last word. It's a crude approximation. But it captures *more* of the structure, much more accurately, than any idea of a flat equal system. That's it's core meaning."
Permalink to Comment2. Jon Garfunkel on May 24, 2005 10:08 PM writes...
long tails are many,
Permalink to Commentbut few are the gatekeepers.
where are the poets?