Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
Check out the The AppGap - a group blog on the tools and trends that are changing the way we work.

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December 19, 2003

Agreed: Innovation is a process

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Posted by Joyce Wycoff

I agree with Renee’s point that innovation is a mindset and a process. As a matter of fact, I think it’s one of the reasons this field is so interesting … and challenging. It requires a holding of the tensionbetween two opposites in several ways … we have to be committed to measuring results while also understanding that innovation, by definition, means doing something new that could fail and, if it’s new enough, has an outcome that probably cannot be accurately predicted. It means being able to hold the integrity of the entire system while exploring the pieces and parts. It requires high touch as much as high tech and the engagement of the imagination and possibility thinking as much as it does the practical, analytical evaluation of concepts.

Even thinking about innovation is an exercise in opposites: Innovation is new. It requires new ways of thinking, new ways of operating and measuring and monitoring progress. Innovation is old. Humans, and arguably other species also, have been doing it for millions of years. The interesting thing about innovation is it is seldom "either/or” and almost always "both/and."

So it is new, while at the same time, it is old. It is imaginative and intuitive while also practical and analytical. It is science and art, mindset and process.

Dontcha just love it!? Actually that’s part of the dichotomy also … some of us love it … and it makes some of us crazy! Perhaps it’s a hologram of the world at large and that rich complexity draws us and repels all in the same moment.

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