Goyami: “When will this actually take affect? I have heard 1/13, is that correct?”

Google: “This policy change will take effect over the next week or two. As with any large policy change, the roll-out must incorporate many aspects of our business, so time is needed to ensure that everything is set. I'm glad that you received some advance notice to allow you to make any necessary edits to your accounts.”

Goyami: "It says "we'll only display one ad per search query for affiliates and parent companies sharing the same URL" Does this mean that there will be two allowed ads, 1 for parent AND one for affiliate, or just 1 total?

Google: “We now only display one ad in total for affiliates and parent companies sharing the same URL.”

Goyami: “Is this per page, so that if there are 2 affiliates 1 would show on page 1 and the other on page 2, or does the lower one just lose out all together? “

Google: “This is per search query, not per page.”

Goyami: “Are there any more details you can share? What are your thoughts on how to keep spending the same amount or more with Google under this new policy change?

Google: “At this time, I do not have any more information. What's important to keep in mind is that Google looks at two factors to decide which ad to show, CTR and MaxCPC. By improving the quality of your ad and/or raising your MaxCPC, you can increase the chances of your ad showing for any particular query.”

Goyami: “What if you have multiple ads in your ad group, and one is your old affiliate ad, and one is a new site that you create. Will adwords automatically pick the one with its own site when there is a duplicate higher ranked advertiser for the old affiliate ad?”

Google: At this time, we are still exploring how the system may react to this type of situation.