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November 30, 2005
Black Monday Sales up 17% but Not Really the Busiest Online Shopping Day
Posted by Adam Viener
comScore has released Cyber-Monday Stats. Sales this year were $451 Million up 17% over last year. 55% of Black Monday (or Cyber Monday) sales were generated by consumers at work.
Gian Filgoni, chariman and co-founder of comScore notes that even though there was a lot of media hype over CyberMonday this year, this day was actually the 12th busiest day of the holiday season last year. "Peak sales actually occurred in mid-December as consumers scrambled to take advantage of the late-season discounts and free-shipping offers"
I sure hope the media continues to stir up stories of top selling online shopping days. Maybe we can have a CyberWeekend soon! Maybe every Monday in December is Cyber-Monday?
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Adam Viener
