This morning's highlight at Commission Junction University has been a great presentation from John Battelle on his view of the publishing industry and the transition from what he calls Web1.0 to Web2.0 where the old publishing model crumbles and is replaced by new content providers / blogs.

One of my favorite comments was that Adsense is "Beer Money for Bloggers."

John has a long history in the media world from Wired, Hotwired, and the Industry Standard. His latest efforts include his book, "The Search", his Web2.0 Conference, and he is working on building FMPublishing.

We have highlighted John's blog for some time, and consider him one of the industry's leading thinkers.

Everyone at CJU received a copy of his book, I'll let you know what I think when I finish it.