Search engines make some major and minor upgrades to their index and algorithms throughout the year that can wreak havoc on companies relying on previously gained search engine placement for their traffic.

In a thread on Webmaster's world entitled "Questions for Google Guy", the "Google Guy" indicated that there would be some serious updates in the next few days. This is good news for some companies who have been complaining that their top listings all but disappeared a week or so ago.

Interestingly, Yahoo has started posting weather reports to their Blog at http://www.ysearchblog.com. Their latest report indicated that they had an index release on 5/31/05. that would result in a lot of new content and "fluctuations in the rankings" from previous searches.

Worrying about rankings can be a full time task. We recommend, as do most industry experts, that you focus on creating a great site with great content and follow the basic rules for site optimization to make it easy for the search spiders to index your pages and know what a page is about and what keywords are related.

If you are looking for some of the best advise on the basis and need to keep up to date on the changes in the search engines, continue to check in at Goyami, but also consider a subscription to Planet Ocean's Unfair Advantage Book and Monthly Newsletter.