I was chatting with Vinny Lingham early today. Vinny is the Chief Strategy Officer for incuBeta.com as well as his own blog www.vinnylingham.com. He received a Horizon Award from Commission Junction last year for his firm's sophisticated paid search campaign generation and management software. Vinny is innovative and knows how to generate revenue for his merchant partners. When Vinny shares his views and opinions I listen.

He's launching a new tool that I'll tell you more about tomorrow.

The reason I had to post now was that Vinny asked if I had read Joel Comm's AdSense Secrets book. I haven't, and Vinny's rating "Very Good" got me more interested.

First, I know I've seen Joel Comm's name somewhere. It just sounded very familiar. As it turned out, Joel is a speaker at the upcoming Affiliate Summit conference. Second, after reading through the benefit statements I was very interested in this bullet:

Discover where to find server-side scripts and software to track down the most "click-friendly" pages and search terms.

I'm going to get the book now.

I'll follow up with a review, and hopefully an interview with Joel.

I'll keep you posted.

Todd