About this Author
Michael O'Connor Clarke is proud to be a card-carrying flack. Currently based in Toronto, Michael has spent almost 20 years in corporate communications and marketing roles. He started blogging at almost the same time as he first moved into PR - over five years ago. Now he's trying to figure out how to combine these two areas of expertise for the benefit of clue-seeking clients. In his time, Michael has pitched people, products, processes and pop-tarts, but he has a congenital inability to peddle fluff.
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