The buzz over GoogleBase continues. People Profiles are one of the drop-down category options found in the service when it was publicly available for a brief time this week.

Using the bulk upload function (think of GoogleBase as a giant public database), a free dating site could upload all their profiles, leverage the benefits of Google traffic, Adwords revenue, tagging, powerful search and all of the other Google Services, from GoogleMaps to Froogle.

Think about open profiles, federation between dating sites, new tiers of pricing and services, bundling deals, targeted marketing and everything else people will think of once the service is live.

Unaffiliated singles could post a profile to Google, taking an end run around existing dating sites. I envision the creation of cottage industries developing whole new layers of value-added services- dating butlers, real-time virtual coaching, date ideas based on GoogleLocal, profile enhancement, all formed with Web 2.0 technology, shorter time-to-market and entrepreneurial innovation that we haven't seen since the dawn of online dating.

More when the site launches, which should be any day now.

[tags: googlebase, open profiles]