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August 26, 2005
PerfectMatch revenue up 1000%
Posted by Dave Evans
Given that they gave out 1,000,000 free memberships, one wonders what revenue numbers the staggering increase of 1000% are based upon.
This telling paragraph clearly compares how Eharmony and PerfectMatch market their services:
PerfectMatch's well funded competitor, Christian-oriented eHarmony, has turned to cable television with a reported $50 million ad budget. The PerfectMatch team, pioneers in the dating and relationship space, has picked up significant market share by acquiring premium brand partners and creatively leveraging the entertainment industry as a way to elevate its message above the online clutter.
Link.
[tags: eharmony, perfectmatch]
Comments (5)
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1. Markus on August 26, 2005 3:33 PM writes...
There is another interview that was done in the last few weeks that quotes the CEO saying they are doing over a million a month in revenues.
Permalink to Comment2. Jeff Wertz on August 27, 2005 1:41 AM writes...
These guys have come from nowhere to do some serious damage over the past 8 months. Very impressive.
Permalink to Comment3. Sam on August 28, 2005 2:28 AM writes...
One interesting thing about perfectmatch is they claimed they have never paid to be included in movies.
Permalink to Comment4. Ben on August 28, 2005 8:20 AM writes...
The two "good" things I have to say about PerfectMatch:
1. They have an amazing PR/Marketing department. The placements and partnerships are genius.
2. They are slightly more ethical than eHarmony.
Assuming that the 1,000% revenue increase is real, it was for some given quarter over the same quarter last year. Not a particularly useful statistic, but it makes for a good press release. I'm assuming that last year's numbers weren't good (before the PR campaign started?), making the increase huge. There are also some accounting tricks that could be used to shift revenue among quarters.
It was also amusing to read PerfectMatch's spin on their Dr. Phil Show episode. There's an article on the net by a man who actually participated in this show, and his version of what happened is slightly different. Search for "perfectmatch" and "debra burleson" (the editor of the article) to find it.
That said, I think that PerfectMatch is in a good position to take over eHarmony's spot as the top serious relationship site.
Ben
Permalink to Comment(not an industry insider, just a consumer)
5. Markus on August 29, 2005 3:18 PM writes...
http://www.redherring.com/Article.aspx?a=13258&hed=Seeking%3a+Niche+Dating+Site
Permalink to CommentIn addition to its Hollywood moment, the site also was discussed on an episode of self-help guru Dr. Phil, and has garnered 2 million subscribers. The privately held company makes more than $1 million each month in subscription revenue, said Mr. Dahl.