This page will redirect you to the new home of Online Dating Insider in 10 seconds.
« Friendster layoffs, CEO out |
Main
| Match Discontinues Voice Services »
May 25, 2005
What day to send emails?
Posted by Dave Evans
MarketingVox says:
An eROI study of emails sent, read and clicked on shows that the market has finally evened out into a sort of stasis where the number of emails sent out on a particular day of the week is only that which won't overload the reading rate. This has also reduced the volatility of click rates from day to day.
Click through to see graphs from last year for contrast. ExactTarget and MarketingSherpa email send study results here.
Comments (3)
+ TrackBacks (0) | Category: Marketing
- RELATED ENTRIES
- › Online Dating Insider Has Moved to Onlinedatingpost.com
- › AdWords Keyword Tips From Adisem
- › Match Local Totally B0rked
- › Remove Traces of Holiday Cheer With Photochop
- › Track Competitors Keyword Purchasing With SpyFu
- › What People Are Searching For
- › Mo' Money for Spark Networks President
- › SLProfiles.com
1. elenoa pliz read this thru on May 25, 2005 10:26 PM writes...
hey helen hope that your'll enjoy reading it thru.
Permalink to Comment2. Dylan on May 25, 2005 11:58 PM writes...
The Marketing Sherpa study is actually our study we publish quarterly. You can get the full study at http://www.eroi.com/eroi-email-marketing-study.htm
And the others at: http://www.eroi.com/roi_resources.htm
Cheers. Our Guides are also on the site as an additional resource.
Permalink to Comment3. Christopher M. Knight on May 26, 2005 1:19 AM writes...
The best day to send your email newsletter or email marketing campaign is on the day that produces the best result that you are trying to acquire from your specific email newsletter... not what everyone else is doing.
In other words, test, test, test, and determine for your business which day produces the most revenue, the most traffic, the best open rate or whatever metric that matters to your business.
Who knows, you might find a profit windfall during your 'test period' just from trying deliveries on a day that you would never had thought would produce significant results. :-)
To Your Email Newsletter Success!
Permalink to Comment