Alpharetta, Georgia-based ChoicePoint maintains personal profiles of nearly every U.S. consumer, which it sells to employers, landlords, marketing companies and about 35 U.S. government agencies. Choicepoint also provides the data for several identity verification companies looking to enter the online dating space.
In California, the only state that requires companies to disclose security breaches, ChoicePoint sent warning letters to 30,000 to 35,000 consumers advising them to check their credit report.
U.S. investigators notified the company of the breach in October, but ChoicePoint did not send out the consumer warnings until last week. The company says it has since tightened its criteria for access.