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October 21, 2004

Yahoo Love Style test

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Posted by Dave Evans

Yahoo has a new personality test called the Yahoo Personality & Love Style test. It was developed by WeAttract, the same people who developed the Match Personality and Physical Attraction tests.

In less than 10 minutes, you will receive a free, personalized report that details the type of person you are, and your Love Style (which is how you love). You will also receive advice, guidance and tips, as well as information on how to approach prospective dates.

Good stuff: Decent design and UI, much better than the previous attempts to integrate personality testing from a few years ago. Selecting your choice through a series of buttons on right side is quite clear. I like how I can compare myself with others, gives me a sense that I know where I stand in the personality spectrum. The final report looks exactly like the Match report.

Needs Work: Took too to long to complete. I got tired of it after about 3 minutes. Can't anyone figure out how to ask the right 20 questions?

You should be allowed to select your general personality type so you don't have to listen to all the other people who are nothing like you.

Can't fast forward through the accompanying audio.

When you're done, you are told that "It's quick and easy to complete your profile using insights you've gained from your Personality and Love Style Report." That's a big stretch of the imagination to think that a new Yahoo! Personals user is going to be able to translate what they learned in the test into their profile. I wrote a 10 page document about the test-profile feedback loop and they didn't come close to explaining what to do with the info. a bit too much like a test over at Tickle. Fun to take but if it's not tied directly into the system it's not worth much. I'm sure Yahoo! will integrate the test at some point. If they don't they're missing a great opportunity.

You can take the test here.

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