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October 19, 2004

Enpocket Acquires Landmat

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Posted by Dave Evans

Enpocket, the leading mobile media solutions provider, today announced that it has completed the acquisition of Landmat, a global provider of mobile community and content applications. Enpocket provides applications and services to more than 50 mobile operators and 400 brands in the US, Europe and Asia. Landmat is a global leader in providing dating, chatting and mblogging applications to the world's leading operators such as Vodafone, Cingular, Verizon, Telefonica, T-Mobile and Singtel. Landmat has also succeeded in mobilizing brands such as Match.com, Discovery Channel and Time Out across multiple networks and territories.With these combined resources and experience, Enpocket can now enable its clients to build their own loyal communities by accelerating mobile subscribers' understanding and use of the mobile medium.

I've tried, and been disappointed by, various mobile phone-based dating services in the past. Perhaps these companies can improve the experience to the point where people over 25 will actually see them as worthwhile. No phone-based app beats checking out dating site search results on a 21" monitor, but they are great for Location-based services like Toothing.

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