Handbag maker, gossip-column fodder and former presidential intern Monica Lewinsky has a new gig: host of a dating game on Fox called "Mr. Personality." "Mr. Personality," which debuts April 21, will feature a stockbroker named Hayley and 20 masked men vying for her affection. Hayley must choose a man based on his inner beauty.
April 11, 2003
Posted by Dave Evans
Last week I resigned from a handful of dating services, partially for a few weeks of mental health, but also to find out how the sevices were dealing with customer churn. Sure enough, Match.com just sent me an e-tip, 3 months for the price of one. However, when I went to take advantage of the offer, I was denied. It seems that the offer is for new subscribers only. Then why the heck did they send this to me?
This is the first match.com email in a while which didn't have any spelling mistakes. The follow-on link basically has you staring at the back side of a bikini model. Can women tell me if they get a picture of a guy?
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Posted by Dave Evans
USA Interactive (USAI), the owner of 500-lb gorilla Match.com, is buying all remaining shares of hotel.com in an all-stock transaction worth a reported $1.1 billion. Now you can find a date on Match.com, buy tickets to an event through Ticketmaster and book a hotel room at hotel.com, all from one company. Talk about cornering a market! Read more at WIRED.
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Posted by Dave Evans
A Salon.com article about marketing yourself online via cultural references. "Indeed, each personal ad patches together an increasingly eclectic and romantic mélange of brands to create a signature brand: "The Anarchist Cookbook," Moroccan Mint loose tea, Jack Russell terriers, "Naked" by David Sedaris, Tenacious D, Williams-Sonoma, "North by Northwest" starring Eva Marie Saint and Cary Grant, Vespas, late '60s Hanna-Barbera cartoons. The cultural references become dizzying after a while, with each brand standing on the shoulders of a million brands that came before it. Pepsi is Britney Spears is Marilyn Monroe is "Pleasantville" is the idealized '50s. Chevy is Bob Seger is the American Farmer is Marlboros is Wrangler Jeans is "The Grapes of Wrath."
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