Jennifer Rice
Andy Lark
Johnnie Moore
John Winsor
Johnnie Moore is a marketing consultant and facilitator based in London. As well as 20 years of marketing experience he's trained in psychotherapy, NLP and Improv. Find out more at his blog.
Andrew Lark's more than 18 years experience of all facets of marketing, branding, sales and communications spans technology, Internet, telecommunications and consumer sectors. There he has led award-winning programs and teams for brands such as Dell, Sony, SBC, IDSoftware, Nortel, Microsoft and Sun. He is a thought leader and innovator on the convergence of brands, communications and social networking technologies. Find out more at his blog.
Jennifer Rice is a strategist and evangelist for relationship-centric brands. She brings 15 years experience in brand strategy, customer insight and marketing communications, and has worked with companies such as Microsoft, Verizon, Alcatel and Corning. Her current passion is exploring how brands are being impacted by blogs and other social technologies. Her company blog is What's Your Brand Mantra?
John Winsor is the author of Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business and the Founder/CEO of Radar Communications, a consumer-centric consultancy. You can find out more about him at Beyond the Brand.
Check out IdeaFlow by Renee Hopkins Callahan for the latest on innovation trends and practices. On her radar screen: the creativity of bipolar children, Democrats' call for an "Innovation Agenda", grocery store innovations, creating a culture of business experimentation, and more.
This new blog prompts me to think about some of the changes I'd like to see in branding practice. Here's one.
I'd like to see more opinionated marketing people.
No, not opinionated about the minutae of technique, but opinonated about the products and services they want to promote.
Too often, marketing folks act as if they are morally neutral and interested only in helping organisations communicate. Oh, they may turn their noses up at tobacco companies, but on the whole they show a willingness to work for anyone with the money.
I'd like to see marketing people take a bit more responsibility for where they put their talents. I'd like to see more organisations defining themselves by their attitudes, something beyond bland platitudes about customer service.
I'd like consultants to go beyond making predictions about the future as if they are merely neutral observers, and start taking responsibility for putting their efforts behind organisations they really believe in.
Too many agencies work with clients they secretly dislike or even despise, hanging on only for the money. The same goes for marketing people, who flit from company to company every couple of years, all the while issuing homilies about customer loyalty.
Dan Gilmour's been writing good stuff on the end of objectivity in news media. I'd like to see an end to the same kind of pseudo-objectivity in marketing.
Looking for opinionated marketing people? I humbly submit the following blogs for consideration:
http://brandcentralstation.blogspot.com/
http://b2badvisor.blogspot.com/
http://marketingamerica.blogspot.com/
http://muchadoaboutwhatever.blogspot.com/
http://www.bloglines.com/blog/mikebawden
I also publish a weekly newsletter with articles, polls, etc. covering branding, marketing, corporate communications and leadership. You can learn more about my business and register for the newsletter by visiting my website.
Thanks for your consideration.
Mike Bawden
Brand Central Station
Opinionated marketing people?
Dream on ;-)
http://www.gapingvoid.com/Moveable_Type/archives/001361.html
This is a post about advertising people... who are sort of like marketing people, only EVEN MORE shallow and evil.
Permalink to CommentHi Hugh, thanks for that link. One of the best things you've written and an example of exactly the kind of shallow spectating I dislike. You put it better than I could.
Permalink to CommentOne thing I find about marketing/branding agencies is they don't swallow their own advice. Which ties into this post.
Pick what you want to do and who you want to do it with. The dollar dance that currently goes on for the highest bidder won't cut it anymore.
Just like blogs and the internet are taking things to the niche level, so will the brand managers. Find your core beliefs and work that niche... passion will ensue.
Permalink to CommentAre you freaking kidding me with this post? Marketing people are only their to create sales leads. Anything beyond that is their own attempt to delude themselves into greater self-worth. Everyone works for money.
Do you think that accountants love their balance sheets? No, they're their because they get direct deposit twice a week. Do you really believe the bullshit you spout on this board???
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