We've been chatting about co-creation in previous posts (here, here , here and here). In my mind, good co-creation is about facilitating self-expression. I wrote in this comment:

Today's recipe for success appears to be: To serve as a facilitator for people to do, say or experience what they want. Because the underlying dissatisfaction in society today is having too much shoved down our throats. Witness the revolution of the masses. We want control.

So I really enjoyed reading today's Cool News in Reveries. The lead story's all about customers co-creating their radio-listening experience.

At Mercora.com, for instance, consumers "can create playlists of their favorite music, and with a few clicks of the mouse, 'broadcast' them over the internet to fellow users."...

The appeal to listeners is pretty clear: "When you've got only 30 slots on a radio dial, you're going to be programming to a lower common denominator," says Raghav Gupta, coo of Live365.com, another P2P radio station. "This opens the world to much more variety and diversity." P2P radio fans also "like the sense of community that comes with listening to playlists compiled by other listeners. Some say it reminds them of rifling through a friend's CD collection." At Mercora, consumers even have the option of joining a chat among fellow listeners as they enjoy the "broadcast."

Tom Mara of KEXP, a Seattle radio station, thinks traditional radio should pay attention here: "It's no longer a case of a person in a booth broadcasting to people anonymously ... Now we need to figure out new modes of interaction -- not only between the listener and the station, but between listeners."

What a beatiful example of co-creation and customer communities.