Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
Here is an easy way to make a difference this holiday season. Campbell's is donating a can of soup to the needy for every person that goes to their site and votes for their favorite NFL team. Their goal is 5,000,000 cans. Go here to vote. It will only take a few seconds of your time to fill some empty tummies with warm soup this winter.
I'm not a big football fan, but this is a no brainer.