Smart Mobs picks up on a recent article in CIO that highlights the potential of using neurotechnology for competitive advantage.

Neurocompetitive advantage was the focus of recent talk I gave in Dubai at the Arab Strategy Forum. While the neurotechnology industry is currently being driven by the need for better treatments for brain-related illnesses, you can bet, that if there is a way to safely improve human capital productivity, individuals will them to compete and keep their jobs. (see neurofinance)

By enabling a higher level of productivity, neurotechnology represents the next form of competitive advantage beyond information technology.