Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
The intersection of economics and neuroscience offers tantalizing potential for the advancement of both disciplines as well as being a new field of study in its own right: Neuroeconomics (click for previous neuroeconomics posts on Brain Waves)
The Human Neuroimaging Laboratory at The Baylor College of Medicine is sponsoring the 2004 Neuroeconomics conference in Charleston, SC. on September 16-19, 2004.
Update: Turns out that the Montague group is organizing, but not sponsoring the conference ($500 registration fees). Thanks to Stanford's Antonio Rangel for the clarification.