IBM's Jim Spohrer insightfully called for the development of a new discipline, Services Science. While Jim has held many positions at IBM, most recently the CTO of the venture capital relations group, he is now completely focused on understanding the future of human services. His key points:

- Services Science: He noted the rise and fall of employment in agricultural, industrial and information services over the past 200 years. Today information services represents over 30% of employment in the US, but there is still nothing akin to "information science" which was created in the 1960s that focuses on services.

- The rise of managerial organization has been one of the most powerful social inventions in human history, making it possible for the division of labor to occur in way that could not have been envisioned hundreds of years previously.

- The Business of People: Healthy, wealthy, wise and the pursuit of happiness (Security, Freedom and Entertainment).
--Healthy: More healthy people to boost effective labor
--Wealthy: More capital assets per worker to boost effective labor
--Wise: Better investment decisions to boost efficiency of labor

- Humans as informavore's: Human activity has gone from the search for food to the search for new information. From maximizing energy over time to maximizing useful information over time.

- Spohrer's other great points:

- 100 billion people have lived on Earth throughout human history.
- Historically, 220 pharmaceutical targets have generated $3 Trillion of value.
- DNA to phenotype = 300 terabytes per person x 6 billion people = 1800 billion terabytes of data (sounds like storage will be continue to be growing sector)
- Outsourcing: Digging trenches could be done by robots that are controlled outside the country, yes outsourced plumbing may be only a few decades away.
- Technology of history
- One of the best background reading lists around. Although it is missing one very important book by Carlota Perez which would help refine IBM's strategy to the next level of specificity and predictability.
- Just as he did last year, Jim is still pushing for a new acronym for NBIC
- And a special thanks to Jim for inviting me down to IBM to share my thoughts on the neuroeconomy. I look forward to it.