The London Financial Times named Pat Kane this week's Guru for the ideas he has put forward in forthcoming book, Play Ethic: A Manifesto for a Different Way of Living.

Pat was a guest blogger on Brain Waves last year writing several brilliant pieces, including:

- The Play Ethics and Neurosociety
- No Innovation without Representation
- To the Victor the Paradoxes
- "Quirky, Flexible, Redudant": the Being and Becoming of Play

As he explains in the Financial Times and on his own blog, "We should stop thinking of playing as a distraction and start celebrating its benefits, such as added creativity, flexibility and dynamism. We should also redefine the way we think of ourselves and label ourselves "players" not "workers."

I highly recommend Pat's Play Ethic blog if you haven't been there already. Also, check out what the Guardian had to say about him.