Home > Brain Waves
About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
Follow me on Twitter at @neurorev
Receive by email

GUEST AUTHOR ARCHIVES
THE NEURO REVOLUTION
TNRCoverWeb120.jpg Buy on Amazon
NEUROTECH REPORT
120_NIR09cover15.jpg 2009 Industry Report Available
NEUROTECH NEWS
NEUROTECH INDEX
INDUSTRY REPORT 2008
INVESTMENT NEWSLETTERS
BLOGS I READ
HealthBlog
Neurodudes
Mind Hacks
Neuro-journalism Mill
Neurolearning
Ross Mayfield
Future Pundit
Marginal Revolution
Pat Kane
Pipeline
Virginia Postrel
Brad Delong - Econ
Business Pundit
RECENT ENTRIES

August 2011 (2)
October 2010 (1)
September 2010 (2)
July 2010 (1)
June 2010 (1)
April 2010 (1)
March 2010 (2)
February 2010 (2)
January 2010 (1)
December 2009 (3)
November 2009 (1)
October 2009 (4)
September 2009 (4)
August 2009 (6)
July 2009 (7)
June 2009 (7)
May 2009 (5)
April 2009 (3)
March 2009 (4)
February 2009 (5)
January 2009 (6)
December 2008 (3)
November 2008 (5)
October 2008 (3)
September 2008 (3)
August 2008 (5)
July 2008 (4)
June 2008 (9)
May 2008 (11)
April 2008 (5)
March 2008 (1)
February 2008 (6)
January 2008 (3)
December 2007 (4)
November 2007 (5)
October 2007 (8)
September 2007 (6)
August 2007 (8)
July 2007 (6)
June 2007 (4)
May 2007 (4)
April 2007 (5)
March 2007 (5)
February 2007 (8)
January 2007 (6)
December 2006 (6)
November 2006 (8)
October 2006 (3)
September 2006 (9)
August 2006 (8)
July 2006 (13)
June 2006 (11)
May 2006 (8)
April 2006 (11)
March 2006 (10)
February 2006 (7)
January 2006 (10)
December 2005 (6)
November 2005 (21)
October 2005 (15)
September 2005 (15)
August 2005 (12)
July 2005 (15)
June 2005 (15)
May 2005 (16)
April 2005 (3)
March 2005 (15)
February 2005 (19)
January 2005 (19)
December 2004 (8)
November 2004 (9)
October 2004 (8)
September 2004 (11)
August 2004 (11)
July 2004 (20)
June 2004 (14)
May 2004 (17)
April 2004 (21)
March 2004 (33)
February 2004 (17)
January 2004 (13)
December 2003 (17)
November 2003 (19)
October 2003 (21)
September 2003 (22)
August 2003 (15)
July 2003 (26)
June 2003 (20)
May 2003 (21)
April 2003 (24)
March 2003 (25)
February 2003 (5)



Subscribe with Bloglines
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline


Brain Waves
January 05, 2004
Cubism, Camouflage, and Cultural ChangeEmail This EntryPrint This Entry
Posted by Zack

What do Picasso, a French telephone operator, and the British navy have in common?

Each used cubist-painting techniques to make objects in a field of vision appear to be equal in distance with their background. In doing so, they forever changed how people perceive space and also invented camouflage in the process.

While the Picasso made his breakthrough to Cubism in 1907, it wasn't until 1914 that Guirand de Scevola conceived of camouflage. Working as a telephone operator for a French artillery unit, de Scevola (a painter himself) realized that there was a way to conceal artillery guns using a net splashed with earth colors in a cubist manner. Quickly adopted by the French army, it took three more years for the British navy to devise a way of painting the sides of ships with geometric patterns to make them more difficult for German u-boat captains to judge a ship's distance and speed when looking at it through a periscope.

As Stephen Kern points out in The Culture of Time and Space 1880-1918, this example is not only intellectually interesting, but yields a deep insight into the nature of societal change. "In cultural histories the causal arrow usually runs from technology to culture. In the case of cubism and camouflage, however, it went the other way, from cubist art to war technology."

I am now entering the third year of researching and writing my book on Neurotechnology and Society. Having spent the first year exploring the underlying technologies and last year envisioning the political and economic impacts of neurotechnology, the end is in view.

My primary focus is now on art and culture. As the above example highlights -- even though technology is a primary initiator of change, it also operates within the walls of political and cultural contexts not completely of its making. Given this fact, I am sure that the thoughts uncovered over the next few months will provide further evidence of our emerging neurosociety.

I look forward to sharing my journey and complete vision with you in 2004.


Category: Neuroesthetics


COMMENTS
Christine Dobbin on March 2, 2004 07:17 AM writes...

hello,
I am an art student at the Glasgow School of Art and i have chosen to write my dissertation on the way the brain reacts to art. I find your point about camoflage very interesting and am keen on finding out more about the way the brain is trained to regognise things that are camoflaged, similar to prehistoric days when man was hunting looking for camoflaged prey. Our brains are trained to hunt through a piece of art for the disguised image, it is almost enjoyable and soothing, like a magic eye picture. Proffessor Rammochan discusses cultural diversity and universal laws in his lecture ' The Artful Brain'; is this hunt through the camoflage a universal law? I keenly await your reply and if you could recommend any specific reading or websites I would be most greatful.
yours sincerly,
Christine.

Permalink to Comment
Allen L. Lee on March 2, 2004 09:53 PM writes...

Hello,
I am currently working in several high schools in California on behalf of a musuem which is doing an outreach project to get students to present valuable family artifacts and stories. The motivation is to get students to understand and appreciate musuem collections and the stories behind them. A motto I have is for students to respect diversity and recognize commonality. The diversity is in the realm of cultural bias and the commonality is explored through subjective art and emotional communication. It's good to read some validation for my approach and so far the approach is successful. I look forward to reading more from this site,
Allen L. Lee

Permalink to Comment
Sven Gerrets on April 3, 2004 02:41 PM writes...

Currently at work at my endpaper for the University of Amsterdam about Cubism in cinema. No neurlogy here, but I'm very interested in your work none the less. Makes for an interesting new approach/chapter.

Permalink to Comment
Mike Orton on August 2, 2004 02:53 AM writes...

Visit my website to find out more about me.

Permalink to Comment


TRACKBACKS
TrackBack URL:




POST A COMMENT
Name:

Email:

URL:

Comments:

Remember personal info?



EMAIL THIS ENTRY TO A FRIEND
Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES